Jyoti Prasad

Lead a 15-person marketing team to design and execute end-to-end B2B event, logistics, and demand generation strategies, delivering a 40% profit improvement and driving targeted C-level engagement.

Developed and executed B2B event and lead-generation strategies that increased qualified leads by 20% within three months and managed campaign planning, execution and analysis to drive pipeline opportunities.

Planned and executed large-scale enterprise events and account-based CXO activations, collaborating with CXOs and ITDMs and delivering post-campaign ROI reports to improve future engagement strategies.

Planned, managed and acquired audiences and revenues for annual summits and executive roundtables, creating sales forecasts and analyzing performance to meet revenue targets.

Generated targeted sales leads and exceeded monthly revenue and attendance KPIs by cold-calling prospective attendees and collaborating with conference production teams.

Supervised direct marketing campaigns and loyalty programs for enterprise clients, managing client servicing, vendor coordination, and data intelligence reporting.

Executed delegate acquisition campaigns for B2B conferences and consumer initiatives, handling brand management, marketing communications, and merchandise sourcing.

Managed delegate acquisition, telecalling operations, and on-site registrations for enterprise events to support successful event delivery.

Bachelor of Commerce degree; details on institution and years not provided.

Grade: 61%

Activities and societies: Marketing

PGDM Executive in Marketing; institution and timeframe not specified.