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Falguni Agarwal

@falguniagarwal

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Field events manager driving enterprise pipeline through high-impact experiential marketing.

India

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What I'm looking for

I seek roles leading enterprise field and experiential programs where I can drive measurable pipeline, manage cross-functional stakeholders, scale events globally, and optimize ROI through data-driven strategies.

I am a field events and experiential marketing professional with 4+ years executing 50+ enterprise events across global markets and engaging 3,000+ senior stakeholders and CXO-level audiences.

I've led end-to-end field marketing strategies that contributed 35%+ to sales pipeline, generated 200+ qualified enterprise leads, and achieved a 40% MQL-to-SQL conversion rate through trade shows, executive roundtables, and partner-led events.

My experience includes managing multi-market activations—such as the Microsoft AI Tour—securing significant sponsorship value, improving registration-to-attendee ratios, and reducing cost per qualified lead via targeted audience strategies and partner collaborations.

I combine strong vendor and stakeholder management, budget discipline, and measurable event measurement to deliver scalable, revenue-influencing experiences that strengthen account retention and accelerate enterprise deals.

Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager

Current

Netcore Cloud Solutions Pvt. Ltd.

Jun 2025 - Present (1 year)

Led end-to-end field event marketing across North America and the UK, contributing 35%+ to sales pipeline and generating 200+ qualified enterprise leads while improving MQL-to-SQL conversion to 40% and reducing cost per qualified lead by 15–20%.

Field Marketing Event Strategy Lead Generation Account Based Marketing Vendor Management

Experiential Project Manager

Microsoft / MRM India

Oct 2024 - Mar 2025 (5 months)

Led execution of the Microsoft AI Tour across multiple global geographies, engaging 3,000+ enterprise attendees, achieving 95%+ attendee satisfaction for India flagship and securing ₹7 Cr in sponsorship value while maintaining 97% budget adherence.

Experiential Marketing Sponsorship Management Budget Management Vendor Management Attendance Engagement Process Optimization

Brand Manager

Sparkt India

Jul 2024 - Sep 2024 (2 months)

Designed and executed integrated communications across TVC, digital, and brand activations, managing cross-functional creative and media teams to deliver campaigns on time and within budget for national and international clients.

Brand Strategy Campaign Planning Client Servicing Digital Marketing TVC Production Media Coordination Budget Management

Group Account Manager

91Ninjas

Nov 2023 - Jun 2024 (7 months)

Managed strategic B2B accounts across geographies, expanded service offerings to experiential and influencer marketing, and led integrated initiatives for clients including Flipkart Carbon Cloud and DevRev.

Account Management B2B Marketing Experiential Marketing Influencer Marketing Campaign Delivery Client Relations Strategic Planning

Assistant General Manager

NeoNiche Integrated Solutions

Sep 2022 - Aug 2023 (11 months)

Managed a ₹12 Cr+ revenue pipeline and delivered 10+ large-scale enterprise events (500–2,000 CXO attendees), generating ₹50+ lakhs from sponsor activations and improving lead generation efficiency by 25%.

Event Operations Enterprise Lead Generation Client Retention Budget Management Stakeholder Management

Education

Degrees, certifications, and relevant coursework

SDA Bocconi Asia Center

Master of Business (International Master's in Business), Marketing

2019 - 2021

Completed an International Master's in Business with a marketing focus through SDA Bocconi Asia Center in collaboration with Bocconi University, Milan from 2019 to 2021.