Open to opportunities

Tamanna Chanana

@tamannachanana

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B2B field and growth marketing leader driving revenue through data-driven full-funnel programs.

India

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What I'm looking for

I’m looking for a data-driven B2B marketing role where I can own full-funnel field and growth programs, align tightly with sales, and use ABM, events, and CRM to influence pipeline and revenue—while leading a high-performance team.

I’m a revenue-focused B2B marketing leader who designs and executes full-funnel field marketing programs that simplify complex ideas into campaigns people act on. At Snowflake, I own a $100K annual marketing budget, build high-performance partner and customer activations, and directly influence pipeline and global revenue through first-party events, partner programs, third-party activations, and always-on education.

I’m known for turning strategy into execution: orchestrating flagship experiences, improving lead-to-pipeline conversion, and scaling ABM and thought leadership through channels like LinkedIn and CRM email. I’ve led EMEA/US field marketing programs, accelerated deal progression for target accounts, and delivered measurable growth—like a 35% increase in customer and partner engagement, 25% uplift in pipeline contribution, and consistent improvements in conversion and attendance through analytics and optimization.

Experience

Work history, roles, and key accomplishments

Current

Campaign & Events Mgr

Current

Snowflake

Jun 2025 - Present (11 months)

Owned a $100K annual field marketing budget to design and execute full-funnel programs targeting India’s GCC ecosystem. Influenced $3.3M+ in global revenue and drove a 35% increase in customer/partner engagement, with 25% uplift in pipeline contribution from field programs.

Field Marketing Demand Generation ABM Program Management Events Marketing Salesforce Marketo Pardot Google Analytics

Growth Marketing Senior Manager

Truecaller

Jan 2025 - Jun 2025 (5 months)

Led demand generation, customer marketing, and content-led brand building across India and SEA, managing end-to-end campaigns and partner programs. Influenced ₹2 Cr in 3 months through regional field marketing and flagship events, achieving 50% booth engagement.

Demand Generation Customer Marketing Content Strategy Partner Marketing Lead Generation Market Penetration Field Marketing

Business Marketing Lead

Whatfix

May 2021 - Jan 2025 (3 years 8 months)

Owned EMEA and US field marketing strategy for enterprise B2B SaaS, including LinkedIn pipeline creation and ABM programs across target territories and accounts. Drove $250K+ influenced pipeline with 300+ senior decision-makers engaged, generated 5,000+ net-new leads, contributed $150K in pipeline from an influencer/partner network, and produced $60K in revenue via a zero-budget lead capture initi

Account Based Marketing Field Marketing LinkedIn marketing HubSpot Web Analytics Influencer Marketing Sales Enablement

Go-To-Market Manager

Hindustan Times Media

Oct 2019 - May 2021 (1 year 7 months)

Drove full-funnel GTM and event marketing for HT Media’s flagship properties, combining sponsorship strategy, product launches, and lifecycle marketing. Grew flagship event revenue from $50K to $120K, increased sponsorship revenue from 300% to $500K, and improved new customer acquisition by 20% with 25% better launch success metrics.

Go To Market Event Marketing Sponsorship Strategies ABM PPC Lifecycle Marketing Web Analytics Heatmaps Content Marketing

Founder & Marketer

Jhumkewala

Dec 2017 - Sep 2019 (1 year 9 months)

Founded and funded a premium fashion accessories social selling platform, generating $100,000 in sales within one year. Built and executed a multi-channel promotion strategy using social media and offline events, including a customer touchpoint research process and content marketing calendar.

entrepreneurship Sales Strategy Brand Building Content Marketing Social Media Marketing Promotion strategy Offline Marketing

Marketing & Communication Lead

Aspired Reach Integrated Advertising

Aug 2016 - Nov 2017 (1 year 3 months)

Coordinated team workflow to meet marketing objectives, timelines, and budgets while establishing branding strategy and communication plans. Improved event ROI by 20% by introducing a process to track sales conversions through email marketing.

Marketing Operations Branding Communication Strategy Email Marketing Event Marketing ROI Tracking Project Coordination Budget Management