Open to opportunities

Tricia Cunard

@triciacunard

Message

I build data-driven integrated digital marketing strategies that improve acquisition, performance, and client outcomes.

Zimbabwe

Message

What I'm looking for

I'm looking to lead integrated, data-driven digital marketing strategy in a fast-moving environment, using AI and performance insights to improve acquisition, campaign outcomes, and marketing investment decisions.

I've led integrated digital marketing strategy for Mercury Broadband, Social Driver, Trozzolo Communications Group, Sprint, Muller Bressler Brown, and VML across B2B, B2C, nonprofit, education, healthcare, and consumer portfolios.

At Mercury Broadband, I owned digital acquisition across paid search, paid social, and web channels, using performance reporting and AI tools to shape investment and channel-mix decisions. At Social Driver, I served as the primary strategic client contact, coordinating creative, media, digital, and analytics teams across integrated programs.

I've developed strategies spanning SEO, paid media, web analytics, content, email, social, and website initiatives, translating performance data into clear recommendations and measurable business outcomes.

I bring strategic clarity and operational discipline to fast-moving marketing environments, while mentoring teams, managing agency and vendor partners, and supporting new business growth through pitch strategy.

Experience

Work history, roles, and key accomplishments

Senior Manager, Digital Marketing

Mercury Broadband

Jun 2025 - Jan 2026 (7 months)

Owned integrated digital acquisition strategy across paid search, paid social, and web channels, managing agency partners and overseeing campaign execution and performance reporting. Translated campaign performance data into executive-level strategic recommendations that shaped marketing investment and channel mix decisions.

Paid Search Paid Social Web Analytics AI Tools performance reporting Strategic Planning

Associate Director, Planning

Social Driver

Oct 2021 - Jun 2025 (3 years 8 months)

Senior strategic leader at a digital-first agency, managing integrated marketing programs across a diverse portfolio of nonprofit, education, B2B, and consumer client accounts. Served as primary strategic point of contact for clients, coordinating cross-functional teams across creative, media, digital, and analytics disciplines.

Integrated Marketing Client Management Cross functional Leadership AI Tools Performance Analysis New Business Development

Senior Digital Marketing Strategist

Trozzolo Communications Group

May 2019 - Sep 2021 (2 years 4 months)

Senior strategist at a full-service agency, leading integrated digital marketing initiatives for nonprofit, B2B, and consumer clients across paid media, organic search, analytics, and content. Developed and executed integrated marketing strategies incorporating SEO, paid media, and web analytics, collaborating with account, creative, and production teams to deliver measurable business outcomes.

SEO Paid Media Web Analytics Content Strategy Client Strategy New Business Development

Marketing Communications Manager III

Sprint

Aug 2017 - Jun 2018 (10 months)

Managed enterprise digital marketing communications and online product marketing initiatives across customer touchpoints at a Fortune 500 B2B/B2C organization. Partnered with internal teams to activate strategy across digital channels using Adobe Experience Manager (AEM), overseeing multiple simultaneous strategic initiatives.

Digital Marketing Adobe Experience Manager Project Management Cross Functional Collaboration

Account Supervisor

Muller Bressler Brown

Jan 2013 - Aug 2017 (4 years 7 months)

Senior account lead for AOR clients across education, healthcare, B2B, and CPG categories, managing integrated marketing programs spanning digital, creative, paid media, and social. Coordinated cross-functional teams and external partners to deliver cohesive, on-brand work across every client touchpoint including digital, print, and social.

Integrated Marketing Client Management Cross functional Coordination Digital Print Social Media

Senior Account Manager

VML

Nov 2009 - Jan 2013 (3 years 2 months)

Managed integrated client accounts across B2B and B2C categories, overseeing website redesign projects, multi-channel campaigns, and digital marketing initiatives. Served as primary senior partner for AOR accounts across education, healthcare, B2B, and CPG categories, building long-term client relationships grounded in trust and consistent delivery.

Account Management Website Redesign Multi channel Marketing Digital Marketing Client Relations