MEENA RAO
@meenarao
Senior demand generation leader with 15+ years scaling revenue engines through data-led, multi-channel strategy.
ZimbabweWhat I'm looking for
I’m a strategic B2B marketing leader with 15+ years of experience scaling demand engines and driving revenue growth across the Americas. I own regional pipeline performance end-to-end, aligning marketing investments with P&L outcomes while building teams that consistently deliver measurable impact.
In my current role, I orchestrate integrated go-to-market strategy across the Industrial Manufacturing vertical for NA and LATAM, driving 8% YoY growth in SRLs. I’ve delivered $11M in incremental revenue and $48M in new funnel adds through an omni-channel mix—paid, owned, webinars, and trade shows—while optimizing spend for efficiency and accountability.
I’m highly focused on performance marketing and modern growth execution, including scalable paid media using AI and first-party data to boost lead volume at a 20% lower cost-per-lead. I also scale ABM for global strategic accounts and improve visibility with Salesforce–Marketo integration and real-time dashboards.
Earlier roles strengthened my foundation across digital strategy, conversion rate optimization, and web growth. At Becker.com, I helped drive 15% YoY revenue growth for Financial Services/Accounting and improved conversions through landing pages, SEO partner work, and A/B-tested positioning—while at Fellowes I delivered all-time high 90% SEM-driven revenue growth and led technical SEO and international expansion.
Experience
Work history, roles, and key accomplishments
Senior Demand Generation Manager
Veralto - Videojet Technologies
Jan 2020 - Present (6 years 4 months)
Owned North America and LATAM demand generation, delivering $11M incremental revenue and $48M funnel additions through a comprehensive omni-channel go-to-market strategy. Drove 8% YoY SRL growth, managed a $1.2M annual marketing budget with 4x ROAS, and led a five-person team while implementing Salesforce–Marketo integrations and AI/first-party data–driven paid media.
Digital Marketing Manager
Adtalem Global Education
Jan 2018 - Jan 2020 (2 years)
Created and executed digital strategy for Becker.com, increasing Financial Services/Accounting revenue 15% YoY via flash sales, abandoned cart marketing, and upsell/cross-sell campaigns. Led SEO execution (10% organic traffic lift), doubled conversion rates for affiliate and paid search, and improved site UX to boost add-to-cart rates.
SEO/SEM Manager
Fellowes Brands
Jan 2015 - Jan 2018 (3 years)
Developed and executed global SEO/SEM, social, content, and email strategy to drive ecommerce growth and strengthen the Fellowes brand. Achieved an all-time high 90% SEM-driven revenue growth, optimized Amazon listings for business units generating $35M+ annually, implemented ABM for B2B accounts, and rolled out global SEO across 12 country websites.
Web Specialist
National Safety Council
Jan 2011 - Jan 2015 (4 years)
Supported NSC web and ecommerce properties, managing a $10k/month budget to maximize ROAS through campaign setup, ad copy, keyword research, optimization, and reporting. Launched B2B/B2C ecommerce generating $20k/month, improved conversions 4% via price A/B testing, increased sales-qualified leads 20% with HubSpot drip campaigns, and configured analytics tracking for a $6M+ annual Driver Safety bu
Education
Degrees, certifications, and relevant coursework
National Institute of Information Technology
Diploma in Systems Management, Systems Management
Earned a Diploma in Systems Management from the National Institute of Information Technology.
University of Maryland University College
Certificate in Business and Management, Business & Management
Completed coursework toward a Certificate in Business and Management at the University of Maryland University College.
University of Madras
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce at the University of Madras.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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