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Michael Musiyiwa

@michaelmusiyiwa

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Strategic Head of Digital driving data-led growth through social, SEO/SEM, and UX-optimized content.

Zimbabwe

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What I'm looking for

I’m looking for a leadership role where I can own integrated digital strategy end-to-end—growing engagement and leads with SEO/SEM, paid social, and analytics dashboards—while strengthening brand governance and improving UX across landing pages.

I’m a strategic digital communications and social media leader with 5+ years of experience executing integrated digital marketing strategies across financial and corporate environments. I focus on measurable growth using data-driven campaign optimisation, KPI dashboard reporting, and brand governance alignment.

As Head of Digital at TBWA\Altitude, I’ve managed multi-brand digital accounts and delivered a 32% increase in multi-platform engagement and a 40% growth in saves and shares. I optimise paid performance and CTR through SEM targeting and audience segmentation, and I improve website engagement by partnering with IT teams to strengthen CMS structure and UX on landing pages.

Previously, as a Digital Marketing Officer at Bluefort (Pvt) Ltd and Metbank, I increased organic reach, improved video retention and conversion, and strengthened brand consistency across channels. Earlier at Metbank, I also led community management and escalation workflows, which sharpened my approach to customer experience, sentiment monitoring, and analytics-led reporting.

Experience

Work history, roles, and key accomplishments

Head of Digital

TBWA Altitude

Nov 2023 - Feb 2026 (2 years 3 months)

Led integrated digital strategy across multiple brands and platforms, increasing multi-platform engagement and improving paid campaign performance and click-through rates. Optimized CMS content structure and UX to improve website engagement, while developing thought leadership and managing regional LinkedIn scheduling and reporting.

Meta Business Suite Digital Strategy Facebook Instagram LinkedIn TikTok YouTube SEO Content Pillars A B Testing Paid Social Audience Segmentation Google Analytics Ads Manager CMS Management Landing Pages Thought Leadership LinkedIn Scheduling Analytics Reporting

Digital Marketing Officer

Metbank

Jan 2021 - Jan 2023 (2 years)

Increased monthly engagement and generated qualified digital leads through a structured content calendar and conversion-focused paid social campaigns. Led community management, sentiment monitoring, and escalation workflows, and partnered with IT to improve website UX and SEO performance.

Google Analytics CRM Reporting Community Management SEO Performance Bounce Rate Reduction

Call Centre Supervisor

Metbank

Jan 2018 - Jan 2021 (3 years)

Improved complaint resolution efficiency by implementing structured reporting dashboards and performance tracking systems. Supported more accurate customer experience reporting by leveraging analytics tools to monitor service performance trends and improve Net Promoter Score.

Complaint Resolution Performance Tracking Dashboard And Reports Analytics Net Promoter Score (NPS)Service Performance Trends

Digital Marketing Officer

Bluefort (Pvt) Ltd

Jan 2023 - Present (3 years 6 months)

Implemented an SEO-aligned content strategy and optimized publishing cadence to increase organic reach. Produced short-form video content using UX insights and performance benchmarks, and coordinated CMS updates to strengthen cross-channel brand consistency.