Open to opportunities

emery wescott

@emerywescott

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Enthusiastic marketing executive with expertise in digital and traditional media.

United States

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What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, allowing me to leverage my strategic expertise to drive impactful marketing initiatives.

I am an enthusiastic and purposeful marketing and media executive with a unique, full-spectrum skill set that spans both digital and traditional media. My expertise includes search, social, YouTube, DSPs, and CTV, as well as TV, radio, and OOH. I thrive at the intersection of strategy, execution, and innovation, seamlessly bridging branding and performance marketing to drive measurable growth.

Throughout my career, I have led multimillion-dollar media investments, successfully launched new products, and pioneered first-to-market strategies. My experience includes transforming agency structures to optimize efficiency and impact. At Canvas Worldwide, I provided thought leadership for a $50M+ budget allocation and mentored a high-performance team, advancing top talent into leadership roles. I am passionate about deriving actionable insights and busting silos to improve results.

Experience

Work history, roles, and key accomplishments

SVP Group Director

Canvas Worldwide

Jun 2023 - Nov 2024 (1 year 5 months)

Provided thought leadership and oversight for over $50M in budget allocation and holistic in-market digital strategy. Furnished sound solutions to address data privacy concerns and maximize the use of first-party data. Mentored and developed a high-performance team of 10, advancing top talent into leadership roles.

Digital Strategy Budget Allocation Strategies Data Privacy Team Leadership Mentoring Performance Management Thought Leadership

VP Group Director, Performance Strategy

Canvas Worldwide

Dec 2015 - Jun 2023 (7 years 6 months)

Key player establishing Canvas as a new agency, launching over $40M in digital media in 1.5 months. Convinced agency leaders to eliminate silos, facilitating team integration resulting in improved workflow and strategy execution. Conceived game-changing ideas to grow brand consideration share and created innovative social media strategies that increased conversion volume at a lower cost.

Agency Workflow Optimization Brand Consideration Social Media Strategy Performance Marketing

Associate Director, Strategy

Initiative

Aug 2014 - Dec 2015 (1 year 4 months)

Spearheaded development of strategic pitches and taught team fundamentals of strategy building. Successfully sold vision of a unified DSP approach to improve measurement, targeting, and efficiency.

Strategy DSPs Measurement Strategic Targeting

Communications Supervisor

Saatchi & Saatchi LA

Feb 2014 - Aug 2014 (6 months)

Managed search and social strategy and execution for Toyota USA, ensuring holistic integration with broader digital initiatives. Orchestrated a first-to-market Facebook strategy segmenting audiences to deliver relevant messages dynamically for the Camry MY15 launch.

Social Strategy Integration Market Segmentation

Freelance Consultant

Team One

Oct 2013 - Feb 2014 (4 months)

Instrumental in executing the migration of Search campaigns to Marin Software to enable automated bid management and analytics. Facilitated digital media planning for the West region and enhanced reporting output for client delivery.

Marin Software Bid Management Analytics Digital Media Planning Reporting

Freelance Consultant

Team One

Feb 2012 - May 2013 (1 year 3 months)

Marin Software Bid Management Analytics Digital Media Planning Reporting

Associate Media Director

NYCA

Feb 2011 - Feb 2012 (1 year)

Engineered integrated media strategies and social activation ideas for TaylorMade/Adidas Golf. Collaborated with creative and media teams to align messaging with strategic objectives. Analyzed website performance and delivered analysis to clients.

Media Strategy Social Activation Collaboration Performance Analysis

Supervisor, Sr. Planner

ZenithOptimedia

Feb 2006 - Feb 2011 (5 years)

Developed integrated strategies and media plans for Nestle brands, earning the ROI Gold Award for strategic execution. Negotiated and managed media buys and integrated partnerships, collaborating with cross-functional teams to integrate ideas for holistic execution.

Media Planning ROI Analysis Media Buying Partnership Management Cross Functional Collaboration Holistic Execution

Education

Degrees, certifications, and relevant coursework

University of Colorado, Boulder

Bachelor of Arts, Communication

Pursued a Bachelor of Arts degree with a focus on Communication. Also completed a minor in Modern Dance, exploring creative expression and performance.