Open to opportunities

Valerie Rincones

@valerierincones

Digital marketing and communications professional who grows nonprofit reach and fundraising through data-driven, community-centered campaigns.

Zimbabwe

Message

What I'm looking for

I’m looking for a digital marketing role where I can lead cross-channel campaigns for community-centered organizations, use reporting to optimize results, and collaborate with teams to grow reach, engagement, and fundraising impact.

I’m a detail-oriented marketing and communications professional with 7+ years of experience leading digital campaigns and community-focused initiatives through strategic content, social media, email marketing, and website management. I translate performance metrics into sharper messaging and collaborate across teams to engage diverse audiences and support long-term organizational goals.

In my most recent role, I spearheaded the digital strategy of 7–8 nonprofits to boost public awareness, community engagement, and fundraising opportunities, and I launched social and email campaigns that increased ReelAbilities Houston Film & Arts Festival attendance by 18%. Previously, I led influencer partnerships end-to-end and oversaw paid social campaigns with monthly budgets exceeding $50,000, while driving traffic and conversions through clear timelines, creative briefs, and performance reporting.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Like Minds Communications

Oct 2024 - Aug 2025 (10 months)

Spearheaded digital strategy for 7–8 nonprofits to boost public awareness, community engagement, and fundraising by developing targeted cross-channel campaigns. Launched social and email campaigns for the ReelAbilities Houston Film & Arts Festival, driving an 18% increase in attendance, and led monthly content shoots while managing a small team to produce photo/video assets.

Digital Marketing Strategy Social Media Marketing Email Marketing Content Planning Event Promotion Performance Analytics Team Coordination

Social Media Manager

Self Employed

May 2022 - Oct 2024 (2 years 5 months)

Conducted social media audits and competitive research to identify target audiences and messaging, then built content strategies and content pillars aligned to trends. Headed social media strategy and managed the pages of 4–5 clients, creating photo/video content, scheduling posts, and responding to comments and inquiries to drive engagement.

Competitive Research Content Strategy Content Pillar Development Video Content Community Management Trend Analysis

Social Media Strategist

The Carson Group

Jul 2021 - Feb 2022 (7 months)

Managed influencer partnership programs end-to-end, including contract negotiation and creative briefs, while maintaining partner relationships to ensure timely deliverables. Oversaw paid social campaigns with monthly budgets exceeding $50,000, drafting ad campaigns/assets and tracking performance and reporting to increase traffic and conversions.

Influencer Partnerships Contract Negotiation Creative Briefs Paid Social Budget Management Ads Reporting Conversion Optimization Relationship Management