Open to opportunities

Treasure Rousselo

@treasurerousselo

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Results-driven leader with expertise in GTM and revenue growth.

United States

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What I'm looking for

I am looking for opportunities that allow me to leverage my extensive experience in GTM strategy and revenue growth, ideally in a dynamic environment that values innovation and collaboration.

I am a results-driven leader with over 20 years of experience in driving revenue through partnerships, channel sales, and modern go-to-market (GTM) execution. As the founder of Buzztriq, LLC, I provide fractional and part-time support to companies looking to enhance their marketing, sales, and GTM functions without the overhead of a full-time hire. My focus is on helping SaaS, technology, retail, and service-based businesses build pipelines, improve outreach, and activate high-performing partner and sales programs.

Throughout my career, I have successfully led various strategic initiatives, including brand strategy and GTM execution for startups, building vertical GTM strategies for established firms, and coaching early-stage companies on sales positioning. My key achievements include increasing pipeline by $3M in under six months and delivering over $10M in Salesforce Cloud Services revenue. I thrive on developing innovative strategies that drive growth and foster strong partnerships in competitive technology ecosystems.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO

Current

The PrivatExchange

Apr 2025 - Present (5 months)

Leading brand strategy and GTM execution for pre-seed financial services startup. Positioning a proprietary AI platform to connect private firms with investors.

Brand Strategy GTM Execution Platform Campaign Strategy

Current

Founder & Principal Consultant

Current

Buzztriq, LLC

Oct 2022 - Present (2 years 11 months)

Operate a boutique consulting practice delivering fractional and contract-based leadership in GTM strategy, ecosystem partnerships, and sales optimization. Provide strategic support to technology partners, ISVs, and high-growth SaaS and start-up firms seeking to scale revenue and partner channels.

GTM Strategy Ecosystem Partnerships SaaS Startup Consulting

VP, Alliances & Strategic Marketing (Interim Consultant)

Demand Chain

Aug 2024 - Mar 2025 (7 months)

Built vertical GTM strategies for Manufacturing and Financial Services. Implemented and executed co-selling and marketing campaigns with Salesforce RVPs and AEs to increase pipeline by $3M in under 6-months.

GTM Strategies Co Marketing Marketing Campaigns Salesforce Pipeline Management

Salesforce Alliances & GTM Consultant

ISV Accelerators

Jun 2024 - Aug 2024 (2 months)

Coached early-stage Financial Services ISV on sales positioning and outbound campaigns to the Salesforce ecosystem. Refined GTM playbooks and partnership strategy to accelerate launch.

Partnership Strategy Positioning)Outbound Strategies

Director, Alliances & Partnerships (Interim Consultant)

Accellor

Sep 2023 - Apr 2024 (7 months)

Established Salesforce Alliance program and achieved Summit status in 60 days. Increased lead generation by 75% and grew pipeline by $2M.

Salesforce Alliance Program Lead Generation Co Marketing Partner Enablement

Director, Cloud Alliances (Interim Consultant)

USEReady

Oct 2022 - Jul 2023 (9 months)

Established Salesforce Alliance program and achieved Summit status in 60 days. Increased lead generation by 75% and grew pipeline by $2M.

Salesforce Alliance Program Lead Generation Co Marketing Partner Enablement

Head of Partnerships

ActiveOps

Dec 2021 - Sep 2022 (9 months)

Built, trained, and executed a scalable partner engagement model and launched new products and services to North American enterprise markets. Grew partner-influenced pipeline by 70% with Microsoft & SS&C.

Partner Engagement Product Launch Enterprise Sales

VP, Strategic Partnerships

Fortimize

Sep 2018 - Oct 2021 (3 years 1 month)

Delivered $10M+ in Salesforce Cloud Services revenue. Consistently achieved 160%+ quota attainment.

Salesforce Cloud Revenue Quota Attainment Financial Services

Director, Business Development

Logic Solutions

Directed business development efforts for WebApps & Custom IT Solutions. Focused on expanding market reach and client acquisition.

Business Development Web App Custom Solutions Market Expansion Customer Acquisition

Major Accounts Manager

Dell

Managed major accounts in State & Local Government and HiEd Industry Sales. Responsible for driving sales and maintaining client satisfaction.

Major Accounts Government Sales Sales Strategy

Sr. Account Executive

Wave6

Managed key accounts as a Salesforce SI Partner. Focused on delivering solutions and maintaining strong client relationships.

Account Management Salesforce SI Partner

Associate Director

Thirdware Solutions

Managed accounts and developed business for Manufacturing ERP & Salesforce Solutions. Contributed to strategic growth initiatives.

Business Development Salesforce Account Management

Director, Business Development

Autism Training Solutions

Directed business development for an LMS SaaS Startup. Played a key role in early-stage growth and market penetration.

Business Development LMS Growth Market Penetration

Education

Degrees, certifications, and relevant coursework

Hawaii Pacific University

Masters in Business Administration, Organizational Development & Change Management

Focused on organizational development and change management, gaining expertise in leading and managing organizational transformations. Developed skills in strategic planning, human resource management, and fostering effective organizational cultures.

Cleary University

Bachelors in Business Marketing, Business Marketing

Acquired a comprehensive understanding of marketing principles and strategies. Developed skills in market analysis, consumer behavior, and promotional techniques essential for business growth.