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Maria Villacreces

@mariavillacreces

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Product and growth lifecycle marketer at Bell Canada who launched the Bell Wifi App to drive app adoption and sales.

Canada

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What I'm looking for

I’m motivated by understanding what customers are trying to accomplish and turning those insights into compelling experiences, campaigns, and stories that move customers through the journey and create measurable business impact. I’m drawn to innovation, education, design, well-being, community, and driving positive change.

At Bell Canada, I launched the Bell Wifi App, connecting customer needs, product value, and go-to-market execution to drive app adoption and sales. I also led multi-channel direct marketing campaigns and pilots leveraging BI, AI, and web data to capture high-intent opportunities.

In my Small Business Sales Enablement role, I owned the content strategy for Small Business channels and built training and campaign frameworks supporting product launches and sales initiatives. I’m motivated by understanding what customers are trying to accomplish and turning those insights into compelling experiences, campaigns, and stories that move customers through the journey.

Experience

Work history, roles, and key accomplishments

Current

Small Business Marketing

Current

Bell Canada

Jan 2024 - Present (2 years 10 months)

Led multi-channel direct marketing campaigns and ran pilots leveraging BI, AI and Web data to capture high-intent opportunities. Led cross-functional projects bridging acquisition channels and conversion, and launched the Bell Wifi App to drive adoption and sales.

BIツール AI Data SEO Paid Media CRO Product Adoption Cross functional Leadership Campaign Management Data Analysis

Small Business Sales Enablement

Bell Canada

Jan 2022 - Dec 2024 (2 years 11 months)

Owned sales enablement content strategy for Small Business channels, translating product value into tools and messaging. Built training and campaign frameworks, and led cross-functional collaboration between sales and marketing to improve execution and sales outcomes.

Sales Enablement Content Strategy Training Campaign Management Cross Functional Collaboration Product Launch

Channel Marketing Specialist

Bell Canada

Jan 2014 - Dec 2022 (8 years 11 months)

Coordinated sales communications and promotional materials for agents, ensuring accurate product information. Supported cross-channel acquisition initiatives and monitored call center sales performance to enhance conversion rates.

Sales Communication Promotional Materials Cross Channel Marketing Call Center Operations Performance Monitoring Conversion Rate Optimization