Open to opportunities

Aurora Lumi

@auroralumi

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Product marketer with finance background driving data-informed go-to-market and adoption strategies.

Canada

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What I'm looking for

I seek roles where I can lead GTM strategy, collaborate cross-functionally, drive product adoption and revenue growth, and mentor teams.

I am a product marketer with a finance background who combines data-driven analysis with strategic go-to-market expertise to drive product adoption and revenue growth. I have led customer research, segmentation, messaging, pricing, packaging, and launch strategies across creator, fintech, HR tech, edtech, and real estate sectors.

I co-founded a product marketing agency for creators and run a fractional product marketing practice, partnering directly with founders to validate product-market fit and build GTM plans that generated over $100,000 in creator revenue. At Kajabi I led payments go-to-market, achieving 6,000+ waitlist signups in the first month and enabling $1.1B processed through the payment processor to date.

I have a proven track record of cross-functional leadership — from running product adoption experiments that increased commerce revenue by $6M/year to improving SUS by 13% through simplified product and support language. I enjoy collaborating with product, engineering, design, and executive teams to turn research into impactful launches and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Creator Blueprint Studio

Jun 2025 - Present (1 year)

Co-built a product marketing agency for creators, leading customer research, messaging, pricing, packaging, and launch strategy that generated over $100,000 in creator revenue.

Go To Market Strategy Customer Research Messaging Strategy Pricing Strategy Product Launches Creator Economy Cross Functional Collaboration

Current

Fractional Product Marketer

Current

Aurora Lumi Consulting

Nov 2023 - Present (2 years 7 months)

Delivered fractional product marketing across 9 companies in Creator Economy, Fintech, Real Estate, HR Tech, and EdTech, leading customer research, segmentation, and product release campaigns to drive adoption.

Product Marketing Customer Segmentation Market Research Pro Product Adoption Campaign Management Stakeholder Management

Sr. Product Marketing Manager

Kajabi

Oct 2021 - Aug 2023 (1 year 10 months)

Led go-to-market and launch for Kajabi Payments, driving 6,000+ waitlist signups in month one and facilitating $1.1B processed to date while increasing commerce feature revenue by over $6M/year through 20+ releases and adoption campaigns.

Go To Market Product Launches Messaging Segmentation Revenue Growth

Product Marketing Manager

Unbounce

May 2021 - Sep 2021 (4 months)

Orchestrated the Smart Copy rebrand within 3 months and conducted market research and competitor analysis to position the product within Unbounce's portfolio, informing strategic direction and go-to-market plans.

Market Research Competitor Analysis Stakeholder Management Product Positioning

Strategic Partnerships Manager

ATB Financial

Sep 2019 - Apr 2021 (1 year 7 months)

Spearheaded the 'Friends with Benefits' partnership feature, establishing 40+ local business partnerships and acquiring users who were 2x more engaged than traditional customers through cross-team collaboration.

Partnership Development Product Strategy Customer Acquisition Program Management

Strategy Associate

ATB Financial

Nov 2017 - Sep 2019 (1 year 10 months)

Led research and innovation initiatives across onboarding, loans, rewards, and savings products, facilitating workshops with senior leaders and delivering monthly presentations and C-suite reports on competitive landscape.

Workshop Facilitation Competitive Analysis Product Discovery