Divya Lotlikar

Built paid and organic campaigns for a construction business, growing qualified leads by 40% in four months. Led landing-page A/B testing, increasing conversions by 35%.

Led campaigns across paid social, Google Ads, email and organic channels, growing qualified leads by 25% in six months. Increased Shopify conversions by 42% through promotions, product content and funnel improvements.

Developed channel plans for retail customers including Walmart, RONA and Home Depot. Grew social media presence by 47% through content planning and audience engagement.

Led a team of nine across content, activations and campaigns, contributing to a 10% sales uplift. Supported Vastrado's launch and used Power BI insights across 200,000+ customer records to guide audience targeting.

Helped a pharmaceutical business enter wellness, launching five brands from research and positioning to market. Grew website traffic by 60% through social campaigns and partnerships.

Generative AI for Marketing Professional Certificate from the American Marketing Association, completed in 2026.

Postgraduate Diploma in Digital Marketing Strategies from Amity University, completed in 2020.

Professional Digital Marketing Program from the Wharton School, completed in 2020.

Master of Management Studies in Marketing from the University of Mumbai, completed in 2016.