Jitha James
@jithajames
Full-stack B2B marketer. Content, SEO, demand gen. 14 years of turning complex products into strategies to drive pipeline.
CanadaWhat I'm looking for
I'm a content and demand generation marketer with 14 years of building full-funnel programs across B2B SaaS, climate tech, and edtech from strategy through execution, measured in pipeline.
Most recently at GHGSat, I ran the entire marketing content function as the sole hire. That meant owning SEO, paid campaigns, email, webinars, content syndication, sales enablement, and events simultaneously while staying directly accountable to revenue. I generated 500–650 MQLs per quarter, supported $60M in pipeline and $30M in bookings, grew organic traffic 35%, and scaled LinkedIn from 20K to 40K followers in six months.
I specialize in technically complex B2B products — the kind where the real marketing challenge is making the product understood, not just seen. I've built content functions from scratch, led global programs across 10+ markets, launched webinar programs averaging 320 registrants at 58% live attendance, and co-ran a partner program with the European Space Agency that generated $1.2M in influenced pipeline.
I'm a strong writer, a strategic thinker, and an AI-enabled marketer who actively uses tools like Claude, ChatGPT, and Perplexity to accelerate research, ideation, and content production with human judgment driving every final output.
Outside work, I'm drawn to storytelling, emerging technology, and the intersection of science and communication, which is probably why satellite-based climate tech felt like such a natural fit.
Based in Toronto. Open to remote roles across Canada and select US opportunities. Targeting Content Marketing Manager, Senior Content Marketing Manager, Demand Generation Manager, or Growth Marketing Manager roles at B2B SaaS or tech companies.
Experience
Work history, roles, and key accomplishments
Content Marketing Manager
GHGSat Inc.
Sep 2023 - Present (2 years 9 months)
Built the content function from scratch as the sole content hire for enterprise sales cycles, driving $60M+ in pipeline and $30M in bookings. Grew LinkedIn followers from 20,000 to 38,000 in 12 months, generating 500–650 MQLs per quarter and scaling webinars (average 320 registrants, 58% attendance) into 6+ derivative assets each.
Global Content Marketing Specialist
D2L Corporation
Jun 2022 - Sep 2023 (1 year 3 months)
Owned localization strategy across 10 regional markets, reducing turnaround from 3 weeks to 8 days and standardizing brand voice across 30+ stakeholders. Led product-launch content and persona-based HubSpot nurture workflows, exceeding launch conversion benchmarks by 18% and improving MQL-to-SQL handoff quality with 32% higher sequence engagement quarter-over-quarter.
Senior Digital Marketing Lead
Online Media Space
Jan 2018 - Apr 2022 (4 years 3 months)
Led content, design, and paid media across 12 concurrent client accounts while managing a 15-person team and owning end-to-end strategy and delivery. Drove 88% traffic growth and 60% customer acquisition growth for a flagship B2B client, and achieved 90% sales growth with $100K first-month revenue for a consumer client via an integrated content-to-Amazon conversion funnel.
Social Media & Communications Specialist
Tutorwaves Solutions Inc.
Jun 2013 - Jan 2017 (3 years 7 months)
Owned communications, copywriting, SEO, and design across B2B and B2C segments, producing marketing collateral, website copy, email campaigns, and education content. Delivered 75% revenue growth in 2 months through segmented lifecycle email campaigns and grew brand awareness by 50% using thought leadership and nurture programs.
Education
Degrees, certifications, and relevant coursework
York University
Postgraduate Certificate, Digital & Content Marketing
Completed a Postgraduate Certificate in Digital & Content Marketing at York University. Focused on building digital and content marketing capabilities.
MICA
Post Graduate Diploma, Digital Marketing & Analytics
Completed a Post Graduate Diploma in Digital Marketing & Analytics at MICA. Built skills in digital marketing strategy and analytics.
University of Madras
Master’s in Communication & Journalism, Communication & Journalism
Completed a Master’s in Communication & Journalism at the University of Madras. Developed advanced knowledge in communication and journalism.
Mahatma Gandhi University
Master of Arts, English Language & Literature
Completed a Master of Arts in English Language & Literature at Mahatma Gandhi University. Advanced study in English language and literature.
HubSpot
HubSpot Inbound Marketing certification, Inbound Marketing
Completed a HubSpot Inbound Marketing certification. Covered inbound marketing concepts and best practices.
LinkedIn Content Marketing & Strategy certification, Content Marketing & Strategy
Completed a LinkedIn Content Marketing & Strategy certification. Focused on content marketing and strategy using LinkedIn best practices.
Google UX/UI Design certification, UX/UI Design
Completed a Google UX/UI Design certification. Learned UX/UI design principles and related design practices.
Availability
Location
CanadaAuthorized to work in
Social media
Job categories
Skills
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