Looking for a job

Tony Mercadefe

@tonymercadefe

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I build high-growth advertising partnerships across travel, media, and enterprise brands.

United States

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What I'm looking for

I'm looking to combine my travel industry background with advertising, business development, and strategic partnership work to drive new business and long-term revenue growth.

I've grown advertising and partnership revenue across travel, digital media, and transportation for ODK Media, Transport Topics, Travel Savvy TV, Madden Media, and American Express Publishing. In my current role at ODK Media, I lead national sales with holding-company agencies and direct brands, developing integrated media programs across CTV, OTT, FAST, display, sponsorships, and programmatic advertising.

I've built territories from $0 to $1.2M, expanded revenue from $1M to $3M, and grew Transport Topics revenue 400% to $2.4M while landing more than 60 profitable accounts. I bring a consultative approach to building executive relationships, shaping marketing solutions, navigating complex sales cycles, and creating long-term growth with travel, tourism, automotive, hospitality, and enterprise clients.

Experience

Work history, roles, and key accomplishments

Current

Sales Director

Current

ODK Media

Apr 2025 - Present (1 year 5 months)

Leading national sales efforts with holding company agencies and direct brands, brokering strategic partnerships and integrated media programs across key verticals. Manage and grow accounts including Chevrolet, Hoag Hospital, The Wonderful Company, UCLA Health, NYC DOT, U.S. Bank, JPMorgan Chase, Southern California Edison, and Cache Creek Casino Resort.

Sales Business Development Strategic Partnerships CTV OTT Video Streaming FAST Display Sponsorship Programmatic Advertising

Vice President of National Sales

EPIC Worldwide

Aug 2023 - Mar 2025 (1 year 7 months)

Primarily called on private fleets and out-of-home marketers illustrating the benefits of truck fleet advertising and significant cost savings over traditional fleet marketing methods.

Sales Out of Home Advertising Fleet Marketing Business Development

Regional Advertising Manager

American Trucking Associations / Transport Topics

Jul 2017 - Jun 2023 (5 years 11 months)

Managed an 11-state territory with a diverse client portfolio including Freightliner, Kenworth, Chevron, Hyundai Translead, Netradyne, Samsara, Solera, Yokohama Tires, Nikola, and BYD. Drove 400% revenue growth, scaling digital, print, sponsorship revenue from $600K to $2.4M in six years.

Sales Business Development Digital Advertising Print Advertising Sponsorship Webinars Programmatic Advertising Retargeting CRM

Vice President / Western Sales

495 Communications / Travel Savvy TV

Jul 2014 - Jul 2017 (3 years)

Led omnichannel go-to-market strategy for 360-degree video solutions spanning long-form video, social, OOT, and syndication networks for travel destinations and agencies. Built territory from $0 to $1.2M in three years through data-driven prospecting and account expansion.

Sales Business Development Video Production Content Distribution Omni Channel Marketing Data Driven Prospecting

Vice President Sales Western Region

Madden Media / CMG

Nov 2010 - Jun 2013 (2 years 7 months)

Built and led a high-performing sales team delivering integrated digital, print, social, lead-gen, and branding campaigns for tourism and travel clients. Grew territory revenue 300% from $1M to $3M in three years.

Sales Team Leadership Business Development Digital Advertising Print Advertising Social Media Lead Generation Branding

Sales Director

About.com / New York Times Company

May 2009 - Jul 2010 (1 year 2 months)

Conceptualized, developed and closed successful integrated plans for clients with specific online branding objectives. Increased territory revenues by 40% by selling integrated programs to notable clients such as NBC Universal, VISA, Apple, Toyota, Hyundai, KIA, Canon, Princess Cruises, HTC, Kwikset, Hilton, Overstock.com, Western Digital, Tahiti Tourism Board, Amgen, and Nature Made.

Sales Business Development Integrated Marketing Digital Advertising Customer Relationship Management

Western Sales Director

Next Screen, LLC (Windingroad.com)

Jun 2006 - Jan 2009 (2 years 7 months)

Supervised a sales team of 2-regional account managers; collaborated with management to develop client directed solutions, pricing, and sales tools for online advertisements within the national automotive OEM landscape. Realized 600% revenue growth for first ever online automotive magazine and 600% growth for website.

Sales Team Leadership Business Development Online Advertising Automotive Industry

Western Sales Manager

American Express Publishing (Travel+Leisure GOLF)

Mar 2001 - Jun 2006 (5 years 3 months)

Supervised one Sales Manager and one sales assistant; produced highly integrated sales & marketing campaigns throughout western states, managed diverse accounts within golf, luxury, automotive, fashion, financial, pharmaceutical, wine & spirits, real estate and travel. Fueled 600%+ increase in territory revenues, from $600K in 2001 to $3.6M in 2006.

Sales Team Leadership Business Development Integrated Marketing Account Management