Hernan Mera

Worked as Head of Partnerships at negozee🚀.

Helping independent agencies plug into an autonomous AI media-buying agent; deciding, executing, optimizing ad spend: ● Generated $250K+ in revenue within 1st 6 months
● Advise independent agencies and media teams on turning paid media data into performance intelligence and smarter buying
● Deliver audience strategy for agencies' brand clients, connecting data assets to activation

Omnichannel agentic advertising platform for the open web:
● Opened, scaled the North American, LATAM; T1 publisher market from zero, generating $300K+ in new
● Launched and optimized integrations with Prebid publishers, translating AI capability into measurable yield lift
● Built positioning to buy-side demand tools previously exclusive to DSPs; partners; AP News, Bloomberg, Nasdaq.Fandom

Partnership Lead – Identity & Supply: Spearheaded the global adoption of Panorama ID, Lotame's cookieless identity solution, across publishers and SSPs worldwide:

~ Owned full go-to-market strategy; developed a data-driven outreach framework targeting top-tier global publishers to accelerate product adoption
~ Served as principal consultant on identity and cookieless marketplace dynamics, driving

An enterprise deterministic Data-provider of Identity-dataset, solutions & CRM enrichment
- Spearheaded a new enrichment strategy/approach; repackaged enterprise product into a more publisher-friendly process:
* Sold managed service enrichment, data and DaaS licensing to open web publishers
* Closed largest enrichment agreement ever for company

Connexity/Hitwise - a Taboola company:
Spearheaded a new DaaS team achieving a +33% revenue growth YoY, exceeding quota 110%+.
Tasked and drove rapid adoption of new datasets | generating recurring demand across assigned accounts (GroupM, Merkle, Havas...)
Enhanced company taxonomy; developed several effective audiences (travel/office supplies) into effective activation use cases to programmatic b

Strategic Sales/Business Development Consultant | Media/Ad-tech

Empowering early stage startup leadership and founders to excel in the U.S. Amplifying profitability, enhancing client retention, and delivering sustained business growth across diverse markets and audiences, Clients include:
- MainKore.ai, PubX.ai : 2025
- Infinia Mobile DMP/Azerion : 2021
- Heltha.co, Because.Health : 2017-201

Ezakus Pretargeting DMP - Responsible for Developing all Brand Relationships for this early stage startup:
- Created all US sales enablement processes; F1000 Brand pipeline, outbound material/decks
- Developed several C-level discovery calls into recurring tests - delivered on major brand Logos goal
- Top Revenue Producer - Exceeded 1st year sales goal: As key contributor to company's value ahead

A comScore #7 News group, the digital arm of Advance Publication: Condé Nast, 22+ local market Newspapers,..

Via the acquisition of Community Connect; a Pre-Facebook pioneer in social media ad metrics (time online measurements) - Sold industry first sponsorship concepts to F1000 brands on the largest multicultural sites, BlackPlanet & MiGente.com:

- Developed key brands, doubled Hispanic sponsorship revenue year over year, earned Top Seller awards 2X, won Heineken Premium Light Hispanic launch partners

Department of Economics and Business, Colin Powell School for Civic and Global Leadership

Issued Mar 2024

Issued Apr 2024

Issued Jan 2016

Issued Oct 2015