Lori Cruz

I am a business development and sales professional with 15+ years of experience in media, marketing, and client relations, focused on creating integrated advertising campaigns and building long-term partnerships.

At Lamar Billboards I lead client acquisition and manage accounts from prospecting to contract completion, consistently exceeding sales quotas through consultative sales and strategic outreach, and expanding market presence with digital and static billboard campaigns.

I founded and published Sacramento Lifestyle Magazine, managing editorial, design, events, CRM and advertiser relationships, and previously generated new business and exceeded revenue goals as an account executive at CBS Radio.