Tom Lloyd

Fractional and marketing leadership advisory for B2B SaaS companies. Building Cold Lens, an AI-native tool that unifies GTM data so leaders see what drives growth and churn. Mentoring and coaching startup founders and marketers.

Leading Marketing for a Series B, Insight Partners-backed communications platform. Built and led a 9-person team across demand generation, product marketing, communications and brand as the company doubled ARR from $5M to $10M.

• Raised marketing's contribution to new-business pipeline from 10% to 35% — over $5M in opportunities.

Leading global Marketing for a PE-backed UX research platform through the company's growth from $25M to $80M ARR. Built and ran a globally-distributed 14-person team, owning demand generation, product marketing, content and brand.

• Drove 40% of new-business pipeline — $18M per quarter.
• Grew marketing-sourced bookings 2.3x year on year, from $1.5M to $3.5M per quarter.
• Led a full rebrand and

Worked as VP of Marketing, Global at UserZoom.

Worked as Senior Director of Marketing, Global at UserZoom.

Worked as Director of Marketing, Global at UserZoom.

Leading EMEA marketing at the world’s most complete UX research platform.

Built and led the marketing function from scratch at this seed-stage UX-testing platform, through to acquisition by UserZoom.

• Drove 60% of new business and 32% of total revenue (~$1M/year) via a content-led, product-led acquisition model.

First EMEA hire for this Sequoia-backed HR tech platform, leading global content strategy.

• Built the content engine that became HireVue's top demand source — $81.2M in annualised pipeline, up from $37.5M.

Leading content marketing, demand generation activity and social media engagement for SaaS influencer marketing firm:

- Content creation and distribution for demand generation, brand awareness and thought leadership
- Marketing performance measurement and analysis against key metrics using analytics tools
- Email and other outbound marketing for lead nurturing and lead generation
- Engagement and

Used Big Data analysis to identify marketing opportunities and drive new business development at B2B technology company:

- Drew out industry, brand and product insights from the online debate using data analysis platform
- Presented insights to prospects as part of sales cycle
- Used analysis internally to identify marketing opportunities and measure impact of marketing activity

Worked as Business Intelligence Analyst at Esmerk Ltd..

Worked as Data Analyst at Thames Water.

Thesis: "Who Owns the Internet? Digital Piracy, Globalisation and Democracy"

Earned a Bachelor of Arts in English and North American Literature.