Open to opportunities

Isabella Barbato

@isabellabarbato

Message

I build AI-enabled global go-to-market engines that accelerate enterprise SaaS pipeline, revenue, and market adoption.

United Kingdom

Message

What I'm looking for

I'm looking to lead global marketing and AI-enabled go-to-market transformation for an enterprise SaaS or technology business, partnering closely with sales, product, and the board to build scalable growth, stronger positioning, and measurable revenue impact.

At Amplience, I lead global marketing and go-to-market strategy across demand generation, product marketing, positioning, brand, and growth. As an Executive Leadership Team member reporting to the CEO, I helped triple ARR in three years, built marketing influence across 100% of revenue pipeline, and launched the agentic AI product Workforce Flows, securing thousands of enterprise trials.

Across Kaltura, Outbrain, and Tink Labs, I've built and scaled multi-market marketing functions across EMEA and APAC, driving 40% YoY pipeline growth, 50% APAC revenue growth, and $25M+ in incremental pipeline. I bring board-level commercial leadership, sales and product alignment, and practical AI adoption to help enterprise technology businesses move faster with more personalised, intent-led go-to-market execution.

Experience

Work history, roles, and key accomplishments

Current

VP, Global Marketing

Current

Amplience

Aug 2022 - Present (4 years)

Member of the Executive Leadership Team reporting to the CEO, with company-wide accountability for marketing and GTM strategy. Tripled ARR in three years, built marketing influence across 100% of revenue pipeline, and led AI adoption and agentic AI product launch.