Tomas Borrero daza

I’m a bilingual Marketing & Operations professional with 5+ years of international experience across digital marketing, multi-unit restaurant management, and community outreach. I bring a BSc in Communications & Digital Marketing paired with direct P&L accountability, and I’m at my best when marketing strategy connects to real operational outcomes.

At Romulus Restaurant Group (IHOP Franchisee), I was promoted to Training Manager within 2 months and now support district-level oversight across 2 locations. I’ve driven 10%+ YoY sales growth and 120%+ profit improvement through operational process improvements and targeted local marketing campaigns, including digital initiatives that delivered 18% engagement growth and a 12% increase in weekend traffic.

I also build long-term community and team impact—launching 10+ school and nonprofit partnerships, leading hiring and training for 80+ employees, and reducing turnover by 20%. Earlier, as a General Manager at IHOP and as a digital/SEO intern across Spain and Lithuania, I improved revenue, organic traffic, engagement, and conversion results through SEO/SEM, PPC, content optimization, and CRM segmentation.