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Isabella Curtoni

@isabellacurtoni

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Marketing Director with expertise in brand growth and digital strategy.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic growth, where I can leverage my marketing expertise to drive brand success and engage audiences effectively.

With over 7 years of experience in the hospitality and lifestyle industries, I have successfully led brand growth, digital strategy, and creative direction. My proven track record includes elevating social media engagement by over 1,100% and launching profitable ad campaigns with a remarkable 95% return on ad spend (ROAS). I combine aesthetic brand development with strategic execution to deliver campaigns that resonate with customers and drive conversions.

As the Marketing Director at Blue Mango Management, I oversee marketing for three restaurant brands, managing interns and collaborating cross-functionally with operations, design, and culinary teams. My initiatives have resulted in significant revenue increases, including a 60% year-over-year revenue growth through optimized advertising campaigns. I also spearheaded a multi-brand holiday incentive program that boosted customer retention and revenue across multiple locations.

My expertise extends to web development, where I have directed full rebrands and website builds, enhancing engagement and SEO performance. I am passionate about leveraging data-driven marketing decisions and creative content strategies to elevate brand visibility and performance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Blue Mango Management

Jan 2023 - Present (2 years 11 months)

Acted as department head overseeing marketing for 3 restaurant brands, managing interns and cross-functional collaboration with operations, design, and culinary teams. Developed and optimized targeted DoorDash advertising campaigns, resulting in a 60% YoY revenue increase and outperforming third-party online ordering platforms.

Brand Marketing Digital Strategy Social Media Management SEO Google Ads Content Creation Web Design Project Management Email Marketing Data Analysis

Product Manager

Bounteous

Jan 2022 - Present (3 years 11 months)

Assisted in launching an innovative loyalty experience, driving over 16,000 enrollments and $296,000 in revenue within 21 days. Managed a Drupal workstream, ensuring smooth execution of web projects and aligning stakeholder expectations.

Product Management Loyalty Programs Drupal Stakeholder Management

Campaign Manager

Bounteous

Oct 2021 - Present (4 years 2 months)

Developed and managed email campaigns and user journeys with Salesforce Marketing Cloud, improving client retention and engagement. Collaborated with cross-functional teams to ensure campaign alignment with overall marketing objectives.

Campaign Management Email Marketing Salesforce Marketing Cloud User Journey Mapping

Marketing Director

Blue Mango Management

Jan 2019 - Present (6 years 11 months)

Developed and implemented marketing strategies that resulted in a 57% increase in website traffic and notable media placements. Managed social media strategies, SEO, and paid advertising to drive a 35% increase in new users and a 10% decrease in bounce rate.