Tobias Hyrich-Krueger

I joined Cengage Group to help drive sales in the ever-changing ed-tech space in Canada. I manage a large territory of $1.5 million with a high growth potential. My day-to-day includes everything from developing new business to making sure my existing clients have the best possible experience with our platform. Success in this position takes a lot of entrepreneurial spirit!

This was my foundational experience working in software sales where I was responsible for sales and marketing within an early-stage start-up. My most notable achievement was growing new accounts by 30% in 6 months through client outreach and value-based selling, driving Athlete Era's pipeline growth.

This was a job where I was able to hone my skills for high-velocity sales selling orthopedic footwear in a clinic. I used a health-based therapy selling style to help present myself as a product expert and provide a solution to my customer