Looking for a job

Thuli Lukuko

@thulilukuko

Message

I build full-funnel growth engines that turn marketing spend into measurable revenue.

South Africa

Message

What I'm looking for

I'm looking to build measurable growth systems across demand generation, paid media, CRM automation, SEO, and revenue attribution, with commercial accountability and clear visibility from marketing spend to pipeline and revenue.

At Arley Medical Services, I grew qualified inbound leads by 45% in 90 days, reduced cost per lead by 28%, and improved lead-to-conversion by 22% through full-funnel demand generation, HubSpot workflows, and revenue attribution.

Across 10+ years with organisations including Dreamwork Dental Studios, Ukwazi Consulting, Fidelity ADT, Clark & Sons, and Blank Kanvas, I've led paid media, SEO, CRM automation, brand, and crisis communications programmes. I've managed budgets up to R9M annually and built reporting systems that connect pipeline performance to commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager — Head of Growth

Current

Arley Medical Services

Jul 2025 - Present (1 year 2 months)

Increased qualified inbound leads by 45% within 90 days and reduced cost per lead by 28% through full-funnel demand generation, CRM automation, and performance optimisation.

Google Ads Meta Ads LinkedIn Ads HubSpot Lead Scoring MQL SQL Pipeline Management SEO Content Strategy GA4 Looker A B Testing Revenue Attribution

Performance Marketing Consultant

Dreamwork Dental Studios

Sep 2024 - Jul 2026 (1 year 10 months)

Managed paid acquisition campaigns for a private dental practice, increasing new-customer acquisition by approximately 200% and reducing customer acquisition cost by approximately 67%.

Google Ads Paid Acquisition Campaign Optimization Keyword Strategy Landing Page Optimization Conversion Rate Optimization

Head of Sales & Marketing

Ukwazi Consulting

Apr 2023 - Jun 2025 (2 years 2 months)

Drove 30% quarter-on-quarter growth in online sales through integrated go-to-market strategies, achieving 4.2x ROAS and expanding client base by 25%+.

Performance Marketing Influencer Activations Social Media Strategy Paid Media Budget Management Email Marketing HubSpot A B Testing ROAS CAC CLTV

Head of Social Media

Fidelity ADT

May 2021 - Mar 2023 (1 year 10 months)

Developed crisis response protocols and social monitoring frameworks, increasing follower engagement by 15% and brand visibility by 40% across major platforms.

Social Media Strategy Crisis Communications Brand Management Content Calendar Paid Amplification GA4 Looker Budget Management ROAS

Digital Brand Manager

Clark & Sons

Sep 2018 - Apr 2021 (2 years 7 months)

Delivered 30% QoQ online revenue growth by leading integrated campaigns and influencer activations, managing a R9M annual budget and a cross-functional team of 6.

Integrated Campaigns Performance Marketing Influencer Marketing Brand Management Budget Management Team Leadership Sprint Planning

Digital Marketing Specialist

Blank Kanvas

Jan 2015 - Aug 2018 (3 years 7 months)

Managed Google Ads, SEO, CRO, and email campaigns for multi-industry clients, reducing CPC by 25% and growing organic traffic through technical SEO audits.

Google Ads SEO CRO Email Marketing Technical SEO GA4 Bounce Rate Reduction