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Chad Howard

@chadhoward

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Google Strategist at Digital Resource, cutting CPA by 37.3% month-over-month while growing conversions by 54.5%.

South Africa

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At Digital Resource, I lead performance marketing strategy across client accounts, with a focus on acquisition planning, optimisation, reporting and growth. I cut CPA by 37.3% month-over-month while growing conversions by 54.5% and reducing spend by 3.2%.

At TransPerfect, I managed paid acquisition across Google Ads and LinkedIn Ads, overseeing monthly budgets of €5,000–€35,000. Continuous A/B testing more than doubled Google Display CTR and increased LinkedIn Ads CTR from 0.7% to 1.9%; I also bring a data science degree and a Master’s in Marketing & Digital Media.

Experience

Work history, roles, and key accomplishments

Current

Google Strategist

Current

Digital Resource

Jan 2026 - Present (9 months)

Lead performance marketing strategy across a portfolio of 25+ client accounts, owning acquisition planning, optimisation, reporting and growth initiatives. Achieved significant improvements in CPA, conversions, and ad spend efficiency across multiple accounts.

Google Ads Performance Max LinkedIn Ads Meta Ads CRO A B Testing Landing Page Optimization Google Analytics 4 Google Tag Manager Attribution Looker Reporting KPI development Stakeholder Management

Freelance Media Outreach Specialist

Heidi Health

Dec 2025 - Jan 2026 (1 month)

Developed outreach strategy targeting healthcare publications and industry organisations across multiple countries. Built relationships with external stakeholders and identified partnership opportunities supporting brand visibility and commercial growth.

Outreach Strategy Stakeholder Management Partnership Development Go To Market

Digital Marketing Specialist (B2B)

TransPerfect

May 2024 - Dec 2025 (1 year 7 months)

Managed end-to-end paid acquisition across Google Ads and LinkedIn Ads, overseeing monthly budgets of €5,000–€35,000. Increased LinkedIn Ads CTR by 171% and Google Display CTR by 104% through continuous A/B testing.

Google Ads Display Performance Max LinkedIn Ads A B Testing GA4 Google Tag Manager Attribution Reporting Stakeholder Management Cross Functional Collaboration

Junior Digital Marketing Manager

First Property Trust

Aug 2019 - Jun 2022 (2 years 10 months)

Led redesign and optimisation of the company website, reducing bounce rate by 15% and increasing conversion rate by 11%. Grew social media audience by 30% and managed paid campaigns across multiple online channels.

Website Optimization CRO Social Media Strategy Paid Media Campaigns Analytics Customer Behavior Analysis

Education

Degrees, certifications, and relevant coursework

ESCP Business School

Master’s Degree, Marketing & Digital Media

2022 - 2023

Grade: GPA: 3.70

Activities and societies: Finalist, L’Oréal Brandstorm Challenge

Master’s Degree in Marketing & Digital Media from ESCP Business School, Madrid, Spain, with a focus on full-funnel digital campaigns, SEO/SEM, paid social, Google Ads, Google Analytics, and marketing automation.

University of Pretoria

Bachelor’s Degree, Data Science and Data Analytics

2019 - 2021

Bachelor’s Degree in Data Science and Data Analytics from the University of Pretoria, South Africa, focusing on data analysis, statistical methods, machine learning principles, database design, and information systems.