Open to opportunities

Thozamile Sejanamane

@thozamilesejanamane

Message

Attention economist and digital strategist building AI-augmented marketing systems.

South Africa

Message

What I'm looking for

I seek roles where I can lead strategy and build AI-augmented marketing systems that scale creator-led campaigns, with collaborative teams and measurable growth.

I am an attention economist and digital strategist who turns attention into action and growth through tested systems across agency operations, freelance practice, and AI-augmented scale.

Currently I lead strategy, digital, and social at Orchard on 25, working with clients such as Johnnie Walker, Don Julio and Glencore, and I previously built influencer marketing revenue streams at MSL and helped grow Webfluential into the largest creator database in South Africa.

My core expertise spans culture-led brand strategy, influencer and creator marketing architecture, marketing automation, paid media efficiency and digital-first campaign planning, and I’m actively building AI agents that automate marketing activity while preserving strategic depth.

I combine hands-on technical work (AI agent development, prompt engineering, basic Python) with leadership in team building, cross-functional collaboration, and new business pitching to deliver measurable commercial outcomes and scalable processes.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategy & Digital

Current

Orchard on 25

Sep 2025 - Present (6 months)

Lead integrated strategy, digital marketing, and social for a PR-led creative agency, defining agency-wide frameworks and overseeing campaigns for clients including Johnnie Walker and Don Julio.

Brand Strategy Digital Strategy Social Media Paid Media Influencer Marketing Team Leadership AI Tools Campaign Planning

Current

Freelance Digital Marketer

Current

Attention Lab

Oct 2020 - Present (5 years 5 months)

Provide digital marketing strategy and AI-augmented automation for clients, increasing e-commerce ROAS by 137% and building AI influencer database tools.

Marketing Automation AI Agent Development Playwright PostgreSQL Prompt Engineering

Digital Strategist

Leagas Delaney

Mar 2023 - Sep 2024 (1 year 6 months)

Developed brand and creative strategies with a digital-first approach, producing consumer insights and culture-led frameworks for clients such as Investec and Virgin Active.

Brand Strategy Consumer Insights Data Analysis Social Strategy Culture Led Marketing

Head of Influence & Digital

MSL

Jan 2019 - Sep 2020 (1 year 8 months)

Led influencer marketing practice, growing influencer-driven revenue contribution from 5% to 15% (200% growth) and formalising discovery, management, and reporting processes.

Influencer Marketing Process Development Client Management Reporting Stakeholder Engagement

Account Executive

Ad Dynamo

Jun 2018 - Dec 2018 (6 months)

Supported launch of Oath Media sales in South Africa with business development and account management for major brands including Discovery and Coca-Cola.

Account Management Business Development Client Servicing Media Sales Campaign Coordination Stakeholder Management