At Innovatr, I led brand strategy and growth marketing for Test24, running paid media and building the CRM workflows behind a qualified pipeline. I also designed and built Social Sweep, replacing a US$5,000-a-year enterprise licence with an in-house product under R10,000.
As an independent consultant, I’ve delivered brand, marketing and business technology work for organisations including the IFC (World Bank Group), Meta, Digify Africa and Energy Capital & Power. I also founded and run Filosofee, a South African streetwear label, taking its range from design through e-commerce and go-to-market.
In 2026, I took four AI-native products from discovery to launch: two mobile apps live on the App Store, a Chrome extension and an AI research tool. I write product specifications, choose the stack, direct coding agents and review their output.
