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Celine SneedenCS
Open to opportunities

Celine Sneeden

@celinesneeden

I build data-informed social content and creative campaigns that grow audiences, engagement, and conversions.

South Africa
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What I'm looking for

I'm looking to lead insight-led social, content, and creative strategy where I can grow brands, test high-performing ideas, and drive meaningful audience behaviour and business impact.

I'm currently leading social and creative strategy at Velocity Media across 13 Sneeden brands, shaping editorial direction, content calendars, platform storytelling, and conversion-focused creative. In my first six months, I increased follower growth by 120%, boosted engagement by 410%, and achieved a 10x increase in reach.

At The Growth Agency, I managed social and content strategy for high-value clients generating more than $1M USD in monthly revenue. I developed end-to-end growth strategies, conversion-focused creatives, trend-led content direction, and systematic tools that contributed to lead generation and conversion improvements.

I've also led digital media strategy at Mira Fertility and multi-platform social strategy at Emerging Markets Intelligence & Research, where I increased audience engagement by over 60% and supported crisis-response communications during volatile economic events.

Across freelance, agency, and in-house work, I create content from ideation through design, copywriting, scheduling, testing, and optimisation. I use performance insights, audience psychology, AI tools, influencer partnerships, and cross-functional collaboration to build brand equity and drive meaningful audience action.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

IIE Varsity College logoIC

IIE Varsity College

Bachelor of Business Management & Marketing, Business Management & Marketing

2017 - 2020

Grade: 3.0

Pursued a Bachelor of Business Management & Marketing, achieving a GPA of 3.0.

Tech stack

Software and tools used professionally

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