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Taylor Heath

@taylorheath1

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Results-driven marketing leader specializing in SEO/SEM, paid growth, and ethical demand generation.

United States

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What I'm looking for

I’m seeking a senior marketing role where I can combine strategic thinking with hands-on execution to grow client success—building multi-channel campaigns, driving measurable growth, and partnering cross-functionally to deliver clear performance reporting.

I’m a results-driven digital marketing professional with 8+ years of experience managing client accounts, building multi-channel campaigns, and driving measurable growth across diverse industries. I lead agency-side and in-house relationships from onboarding through long-term retention, translating client goals into actionable marketing plans, managing cross-functional teams, and delivering clear performance reporting.

In my roles as a Marketing Manager and Digital Marketing Manager, I’ve owned marketing strategy and calendars across digital and offline channels—optimizing websites, local SEO, reputation management, and paid and organic programs to grow qualified inquiries, admissions, traffic, sales, and brand awareness. I also bring depth in SEO/SEM, paid advertising, email automation, and content strategy, with hands-on experience using tools like Google Ads, Google Analytics, HubSpot, Mailchimp, and Mailchimp/Constant Contact to monitor KPIs, run experiments, and continuously improve outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Centerline Business Services

Coordinated branding campaigns and product launches by researching target audiences and translating results into automated KPI reporting. Supported client social media execution to maintain brand uniformity and assisted with outbound/inbound marketing using SEO, social media advertising, and content development.

Audience Research Competitive Analysis Brand Marketing Social Media Management SEO Social Media Marketing Content Development KPI Reporting Client Communication

Marketing Manager

Centerline Business Services

Coordinated multi-channel go-to-market marketing strategy for a private equity portfolio spanning 70+ brands. Managed campaign planning from awareness through consideration across paid search, organic and paid social, email, and SEO, with KPI creation and stakeholder reporting dashboards.

Multi channel Marketing Paid Search SEO Social Media Marketing Email Campaigns KPIs Dashboards Market Research Project Management

Digital Marketing Manager

Central Bbq

Developed and implemented digital marketing strategy to drive traffic, sales, and brand awareness for Central BBQ. Collaborated with store managers to execute campaigns across social, email, and online advertising, and monitored performance to identify optimization opportunities.

Social Media Marketing Email Marketing Online Advertising Website Optimization Performance Analysis KPI Tracking Campaign Planning Digital Marketing Strategy Conversion Optimization Brand Management

Marketing Manager

Discovery Place

Led development and execution of brand and demand generation strategy to increase awareness, qualified inquiries, admissions, and community engagement for a drug and alcohol spiritual retreat. Partnered with clinical and admissions leadership to ensure ethical, trauma-informed messaging aligned with behavioral health best practices.

Demand Generation Content Strategy SEO Local SEO Landing Pages Email Journeys Lead Nurturing Reputation Management performance reporting

Paramedic

Shoals Ambulance

Provided front-line emergency medical care by assessing patients on scene, delivering life-support interventions, and coordinating safe transport to hospital staff. Completed detailed patient documentation and maintained readiness of ambulance equipment and supplies.

patient assessment Patient Transport Coordination Clinical Documentation Incident Response

Marketing Coach

BxB Media

Worked directly with HVAC and home-services contractors to improve websites and maintain strong digital marketing performance through coaching and account support. Managed client onboarding through website development, ran ongoing optimization using analytics and local listings, and built annual marketing plans with review strategy to improve online reputation.

Client Account Management Website Build Coordination Google Analytics Local SEO Google Business Profile Online Reputation Management Marketing Automation SEMrush