Alexander Thornton
@alexanderthornton
Senior digital marketing manager focused on ROI-driven campaigns and growth.
United StatesWhat I'm looking for
I am a senior digital marketing professional with over five years of experience driving measurable growth through SEO/GEO, paid media, social strategy, and analytics. I build and execute campaigns that increase lead volume, lower CPC/CPL, and expand audience reach while maintaining strong client relationships and transparent communication.
As an owner and lead creative at a digital marketing firm and a marketing account manager for healthcare clients, I collaborate with cross-functional teams and third-party vendors to produce high-impact creative and data-backed strategy. I leverage certifications in Google Ads, Google Analytics, and HubSpot, plus tools like Looker Studio, Klaviyo, and Salesforce, to convert insights into improved ROI and scalable client outcomes.
Experience
Work history, roles, and key accomplishments
Owner / Lead Creative
Northbound Media Co.
Oct 2020 - Present (5 years 5 months)
Oversaw all business operations and client strategy, increasing Google lead volume by 20% on average and reducing CPL/CPC by up to 30% while growing lead generation up to 70% for active clients.
Marketing Account Manager
CQ Partners
Aug 2023 - Aug 2025 (2 years)
Developed and executed marketing strategies that reduced CPC by 20% and expanded client reach by 12% while analyzing campaign data to deliver actionable ROI improvements.
Social Media & Influencer Manager
Pyramid AIR
Nov 2022 - Aug 2023 (9 months)
Led social content production and influencer programs, producing YouTube content that contributed to achieving a Silver Creator Award for surpassing 100k subscribers and optimizing social strategy through trend analysis.
Education
Degrees, certifications, and relevant coursework
Keuka College
Bachelor’s Degree, Communication & Media Studies
Activities and societies: Member - Men’s Baseball Team
Completed a Bachelor’s degree in Communication & Media Studies with involvement in collegiate baseball.
Keuka College
Associate Degree, Digital Design
Completed an Associate degree focused on Digital Design.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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