Open to opportunities

Baylee Gunnell

@bayleegunnell

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Full-stack digital marketer

United States

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What I'm looking for

I’m looking for a marketing leadership role where I can drive revenue through digital marketing.

I’m a marketing leader who manages $100K+ in monthly client work, turning strategy into execution across ABM, paid media, SEO, written content, web development, operations, and video. I’m known for improving client retention by identifying upsell opportunities—contributing to a $180K yearly increase in recurring revenue—and for building repeatable systems that raise team efficiency and client experience.

In recent roles, I launched ABM campaigns that increased MQLs by 60% through targeted messaging, specialized content, and coordinated paid media execution. I also oversee onboarding and weekly training, including onboarding 13 new employees, and I’ve led HubSpot-based lead tracking and automation that increased revenue by over $726,000 within 18 months—backed by measurable optimization using tools like Google Analytics and Google Search Console.

Experience

Work history, roles, and key accomplishments

Current

Head of Accounts

Current

Remote Marketers in Demand

Dec 2023 - Present (2 years 6 months)

Managed $100K+ monthly client portfolio across paid media, ABM, SEO, content, web development, operations, and video; launched ABM that increased MQLs 60% and identified upsell opportunities driving $180K recurring revenue growth. Onboarded 13 employees and led weekly training with a 15+ person specialist team to improve client experience.

ABM Paid Media SEO Content Marketing Web Development Marketing Operations Video Marketing Client Retention

Current

Digital Marketing Consultant

Current

Signature Memories

Jun 2020 - Present (6 years)

Owned end-to-end strategy and delivery for 27 clients spanning WordPress website development, design, video production, content, and SEO; increased web traffic 340% and generated 66 top-three keyword rankings. Produced 20+ videos from concept to final edit and analyzed performance using Google Analytics and Google Search Console.

WordPress SEO Google Analytics Google Search Console Content Writing Graphic Design Video Production

Marketing Manager

My Practice My Business

Jan 2021 - Nov 2023 (2 years 10 months)

Implemented HubSpot lead tracking and automated client touchpoint workflows, increasing revenue by $726K+ within 18 months. Built training for 8 live event groups, achieving a 70% conversion rate for upsells across branding, web design, social media, and graphic design.

HubSpot Marketing Automation Email Marketing Event Marketing Conversion Rate Optimization Upsell Training Development