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Taylor Ashmore

@taylorashmore

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Advertising strategy and operations leader who built incrementality standards and performance benchmarks at IF7.

United States

Message

At IF7, I led paid media, analytics, and measurement for clients including Starbucks, Disney, and Sephora. I rebuilt brand lift measurement around clean incrementality, automated delivery to cut insight time 65%, and built campaign benchmarks adopted for planning and reporting.

At Jellysmack, I partnered with the Chief Business Officer on planning, product, and investment decisions, and project-managed a generative AI video product from concept to launch. Earlier, I led operations and analytics for Snapchat programming, supporting a portfolio of 316 Discover shows that delivered 98B views and $56M+ in revenue.

Experience

Work history, roles, and key accomplishments

VP of Strategy & Operations

IF7

Nov 2024 - Mar 2026 (1 year 4 months)

Led Paid Media, Analytics & Measurement for a media consultancy, managing campaign strategy and performance for clients including Starbucks, Disney, and Sephora. Rebuilt brand lift measurement, cutting insight time by 65% and contributing to client renewals.

Paid Media Analytics Measurement Brand Lift Incrementality TikTok Meta Google Suzy SQL Salesforce Looker Redshift Tableau Excel

Director of Business Strategy & Operations

Jellysmack

Oct 2023 - Nov 2024 (1 year 1 month)

Strategic and analytical partner to the Chief Business Officer, translating data into recommendations for planning, investment, and product decisions. Owned quarterly planning, M&A strategy, and project-managed a generative AI video product from concept to launch.

Business Strategy Operations M&A Competitive Analysis Product Development Generative AI SQL Excel Forecasting

Director, Operations & Analytics

Jellysmack

Sep 2021 - Oct 2023 (2 years 1 month)

Led Snapchat programming operations and analytics, managing 316 Discover shows with 98B views and $56M+ in revenue. Built the Snapchat data infrastructure from scratch and owned executive dashboards and materials.