Valerie Vieira

Manage paid media strategy and execution across 5–6 concurrent client accounts spanning multiple consumer verticals. Lead platform-specific paid social planning, creative briefings, A/B testing, performance optimization, and deliver reporting and recommendations to stakeholders.

Consult and oversee planning, buying, and execution of paid search and paid social initiatives to drive performance for clients. Manage a $1M annual media budget across paid social and influencer programs and operate eBay and Poshmark stores, including listings, product photography, pricing, discounts, shipping, and day-to-day operations.

Contracted to support General Motors’ Paid Social in-housing initiative across 15+ brands, improving team performance and processes. Led paid social activation teams across lines of business, coordinated process development and knowledge transfer, and managed multimillion-dollar budgets with forecasting and pacing to maximize ROI.

Led STARZ’s in-house paid social team, overseeing planning, buying, and execution of domestic campaigns for STARZ Originals. Managed and optimized a $15M+ annual media budget (driving 20–30% year-over-year growth in show awareness and tune-in) and owned vendor relationships, contracts, and creator/influencer programs.

Oversaw $5M+ in annual paid social investment across multiple platforms, driving full-funnel performance and sustainable growth. Delivered up to 40% improvement in ROI and revenue through audience segmentation, creative testing, and data-led optimization, while scaling teams from 3 to 11 and building paid social frameworks.

Managed P&L for $3M in paid search and social spend, optimizing performance across Search and Social channels. Led end-to-end paid media strategy and supported account growth through daily management and strategic recommendations.

Delivered paid social strategy and execution for entertainment, automotive, and consumer brands across agency and production environments.

Managed P&L for $15M in paid search and social spend across eight accounts, growing the portfolio to $22M. Led and mentored a team of 6 and supported service growth, budgeting, forecasting, billing, and invoicing.

Served as Account Manager with responsibility for channel management for entertainment network clients.

Worked as a Customer Success Manager supporting customer accounts for Bitly clients.

Held an Account Director role at TMP Worldwide supporting accounts across a range of clients.

Worked as a Business Development Assistant at TMP Worldwide supporting business development efforts for clients.

Earned a B.A. in American Studies from Lafayette College.

Completed Facebook Blueprint Live and earned Certified Media Buying Professional credentials.

Completed TikTok certification and earned Certified Media Buying Professional credentials.

Completed YouTube Certification covering Video Piracy & Rights (Content ID and Audience Growth).

Completed Beverly Hills Bar Legal Assistant Training.