At Evergreen Trading, I built the programmatic practice from the ground up, scaling it to eight-figure annual billings and establishing the team structure, technology, workflows, and operating standards for CTV, video, display, and retail media campaigns.
I led and developed three programmatic teams totaling 9–12 employees. I created QA checklists, SOPs, templates, and training resources to improve launch accuracy and clarify accountability.
I coached teams on pacing, performance troubleshooting, bidding, inventory, audiences, and measurement, and partnered across account management, analytics, product, engineering, platforms, and client teams to resolve campaign issues. I also improved efficiency through automation, AI-assisted tools, and standardized workflows.
Earlier, I directed communications strategy at OMD Media Direction and led integrated media strategy and planning at Deutsch Inc., a Lowe and Partners Company. My work included strategy for Time Warner Cable, MilkPEP, Refuel with Chocolate Milk, and Patek Philippe, as well as managing the got milk? print campaign.
