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Niteesh singh

@niteeshsingh

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Strategy & Operations leader using data-driven insights to drive marketplace growth and operational excellence.

United States

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What I'm looking for

I’m looking for a Strategy & Operations role where I can blend analytics with GTM and execution—owning growth levers, driving A/B tests and MMM, and partnering cross-functionally to deliver measurable impact at scale.

I’m a Strategy & Operations professional with 6+ years driving growth across marketplace platforms and Fortune 500 organizations. I build impact through data-driven insights, strategic planning, and cross-functional execution at scale.

At TikTok Shop, I led the flagship growth campaign, delivering $3.54M incremental GMV and a 27% DAU uplift. I owned GTM strategy and category prioritization, then scaled monetization across 6 categories—driving 59% ad revenue growth and 31% CTR uplift through A/B tests with Product and Data Science.

I’ve also taken analytics into high-stakes operational decisions. I piloted Marketing Mix Modeling for a CPG advertiser, translating channel drivers into investment outcomes ($34.8K incremental GMV, 2.56x ROAS, 1,200+ orders), and orchestrated quarterly planning with AI-enabled workflows that improved budget efficiency by 18% MoM.

Earlier, I supported Uber’s InterCity expansion by building market prioritization frameworks across 11 cities, contributing to 16% YoY bookings growth to $3.63M. I built ML models to reduce rider support resolution time by 38% and improved CSAT by 17% QoQ, and I revamped merchant onboarding for Uber Eats—enabling 50+ restaurant partners while reducing rollout timelines from 6 to 3.5 months.

Experience

Work history, roles, and key accomplishments

Strategy & Operations Intern

TikTok

Jun 2025 - Sep 2025 (3 months)

Led TikTok Shop growth initiatives, delivering $3.54M incremental GMV and a 27% DAU uplift by owning GTM strategy and category prioritization. Designed monetization and experimentation programs, including A/B tests and a Marketing Mix Modeling pilot that delivered $34.8K incremental GMV.

Go To Market Strategy Prioritization Pricing Monetization Strategy A B Testing Marketing Mix Modeling Incremental GMV DAU Resource Allocation

Senior Operations Strategy & Analytics

Uber

Jun 2021 - May 2023 (1 year 11 months)

Drove InterCity expansion across 11 cities by building a market prioritization framework, resulting in 16% YoY bookings growth to $3.63M. Built demand forecasting and P&L models, developed an ML-based ticket resolution model that reduced resolution time by 38% and increased CSAT by 17% QoQ, and revamped Uber Eats onboarding to launch 50+ restaurant partners while cutting rollout time from 6 to 3.5

Operations Strategy Demand Forecasting P&L Modeling Machine Learning Customer Experience Operations Workforce Planning Process Improvement

Analytics Manager

Mu Sigma Business Solutions

Jan 2020 - Jun 2021 (1 year 5 months)

Directed a Walmart pricing strategy engagement across 8 SKU categories by designing demand models and pricing experiments, delivering a 3% gross margin increase across a $100M+ portfolio. Developed customer-level ML models to predict Walmart+ subscription propensity and identify CLV/retention levers through A/B tests, and secured $1.2M in contracts through pre-sales strategy and proposal developme

Pricing Strategy Experimentation Machine Learning A B Testing Pre Sales Strategy Proposal Development Retention Analysis

Data Analyst

Mu Sigma Business Solutions

Jul 2017 - Dec 2019 (2 years 5 months)

Built performance forecasting dashboards for the Microsoft Ads (Bing Ads) team to support executive planning and investment decisions for 200K+ digital subscribers and a $1.82M revenue portfolio, improving forecast accuracy by 30%. Developed a lead-scoring automation tool with the Microsoft Digital Marketing team that delivered $450K in annual Salesforce licensing savings.

Forecasting Dashboarding Performance Analytics Lead Scoring Automation Salesforce Bing Ads