Tayler Michaels
@taylermichaels
I build data-driven growth strategies across ecommerce, B2B/B2C, paid media, CRM, and digital performance.
United KingdomWhat I'm looking for
I'm the Founder and Growth Strategist at ScaleLayer, helping organisations align strategy, marketing, and technology to deliver measurable commercial outcomes. My work spans growth strategy, go-to-market planning, demand generation, performance marketing, ecommerce, analytics, and digital consultancy.
Previously at OVHcloud, I led Northern Europe digital strategy, ecommerce performance, CRM, paid media, and conversion optimisation to achieve revenue KPIs. I've also managed global B2B and B2C lead-generation campaigns at MVF Global, using Google and Microsoft Ads, SEO, paid social, CRM, email marketing, analytics, and experimentation to grow performance.
Experience
Work history, roles, and key accomplishments
Founder & Growth Strategist
Scalelayer (UK) Ltd
Apr 2026 - Present (6 months)
Founded a consultancy providing growth strategy, go-to-market, performance marketing, and analytics services to help organisations align strategy, marketing, and technology.
Owned performance and revenue management, led the local ecommerce team, and developed growth marketing strategies across multiple channels to drive regional growth.
Managed ecommerce marketing, including performance analysis, CRM and email strategy, and cross-functional project leadership to drive customer growth and profitability.
Senior Digital Marketing Executive
MVF Global
Apr 2019 - Oct 2021 (2 years 6 months)
Managed worldwide B2B and B2C Google PPC lead-generation campaigns, from strategy to performance analysis, and co-owned onboarding of new starts.
Class Teacher
Kelvin Grove Primary School
Jun 2018 - Jan 2019 (7 months)
Planned and delivered all student learning, forecasted end-of-year grades, and managed classroom staff and stakeholder communication.
Brand Manager
Teach First
Jan 2015 - Jul 2017 (2 years 6 months)
Planned and executed targeted recruitment events, supported applicants with skills sessions, and created marketing materials to increase attendance.
Education
Degrees, certifications, and relevant coursework
Counselling Skills Level 2
Level 2 Certificate, Counselling
2025 - 2026
Completed Counselling Skills Level 2 training.
AgilePM
AgilePM Foundation & Practitioner, Project Management
2021 - 2021
Certified as AgilePM Foundation and Practitioner in Project Management.
Microsoft
Training, Data Analytics
2018 - 2018
Completed introductory training in Data Analytics.
Queen Mary University of London
Bachelor of Science (Hons), Mathematics
Grade: 2:1
Completed a Bachelor of Science with honours in Mathematics, achieving an upper second class division.
UCL Institute of Education
PGDE, Education
Studied towards the Teach First Primary PGDE as part of the Teach First Leadership Development Programme.
Training, App Scripts
2019 - 2019
Completed training in Google App Scripts.
Looker
Advanced Training, Data Analytics
2019 - 2019
Completed advanced training in Looker and SQL.
Introduction to Coding
Training, Web Development
2019 - 2019
Completed introductory training in HTML and CSS.
Teach First
Teach First Programme, Leadership Development
Completed the Teach First Leadership Development Programme.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Job categories
Skills
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