Akanksha Gupta
@akankshagupta5
Marketing Lead | GTM · Events · Partnerships · ABM | SaaS & AdTech
What I'm looking for
From bringing industries together through events, to building strategic partnerships, to running ABM campaigns that turned cold accounts into warm conversations, I’ve always enjoyed the balance of creativity, strategy, and execution that marketing brings. Most of this journey has been at a Google Certified Publishing Partner where I grew from a specialist into a lead by taking ownership, embracing new challenges, and learning something new with every project. I genuinely enjoy cross-functional collaboration brainstorming sessions that shape campaign direction and bringing moving pieces together to build programmes that create meaningful outcomes. I bring initiative, warmth, curiosity, and a strong sense of ownership to the work I do ✨ I’m currently open to new roles and collaborative projects in marketing, GTM, field marketing, and partner marketing. If you’re building something exciting, I’d love to hear about it
Experience
Work history, roles, and key accomplishments
Marketing Lead
Geniee International
Apr 2021 - Present (5 years 2 months)
Built and executed integrated GTM and ABM campaigns across email, LinkedIn, events, webinars, and gifting to drive pipeline growth and brand visibility. Led global field and partner marketing programs, including revenue-aligned partner workflows, lead qualification, and performance reporting.
Marketing Project Trainee
Oracle
Feb 2019 - Dec 2019 (10 months)
Built pipeline opportunities for Oracle Linux in India using multi-channel outreach and engagement with target accounts. Coordinated campaign logistics across internal teams to support enterprise B2B marketing workflows.
Marketing Intern
Urban Company
Apr 2018 - Jun 2018 (2 months)
Supported category-focused marketing campaigns for Painters and Health Professionals verticals by assisting with campaign coordination. Helped with partner onboarding to support campaign execution.
Education
Degrees, certifications, and relevant coursework
Delhi School of Business (VIPS-TC)
Post Graduate Diploma in Management (PGDM), Marketing
2017 - 2019
Completed a PGDM in Marketing at Delhi School of Business from 2017 to 2019.
Delhi University (DDUC)
Bachelor of Commerce (Honours), Commerce
2013 - 2016
Earned a B.Com (Hons.) from Delhi University (DDUC) from 2013 to 2016.
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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