AJAbhinav Jolly
@abhinavjolly
Creative Campaign Manager specializing in data-driven marketing strategies.
IndiaWhat I'm looking for
With over 7 years of experience in B2B SaaS and B2C growth, I am a creative and data-driven Campaign Manager. My expertise lies in orchestrating full-funnel, multi-channel campaigns that not only scale pipeline but also accelerate MQL to SQL conversion, aligning closely with sales objectives. I have successfully led marketing automation initiatives, inbound and outbound collaboration, and complex lead routing using advanced AI tools, HubSpot, Salesforce, and RevenueHero.
In my recent role as Performance Marketing Lead at Plum Benefits, I owned the campaign planning and execution across various platforms, including LinkedIn, Google, and Meta. My efforts improved MQL to SAL conversion by 25%, showcasing my ability to deliver performance in high-velocity environments. I am now eager to bring my energy and expertise to the cybersecurity space, where I can continue to drive impactful marketing strategies.
Experience
Work history, roles, and key accomplishments
Performance Marketing Lead
Plum Benefits
Jun 2024 - Present (1 year 1 month)
Owned campaign planning and execution across LinkedIn, Google, Meta, and content syndication, aligned with the sales pipeline and outbound goals. Built multi-stage workflows in HubSpot and implemented lead routing in RevenueHero, improving MQL to SAL conversion by 25%.
Growth Marketing Manager
JetLearn
May 2022 - Jun 2023 (1 year 1 month)
Ran webinars, co-branded online events, and hackathons to acquire and convert technical and parent ICPs. Led SEO, paid acquisition, and referral programs to scale ARR from $250K to $1.5M, while reducing CPL by 65%.
Founder - Marketing & Ops
goHarness
Jan 2018 - Dec 2021 (3 years 11 months)
Scaled to $100K in bootstrapped revenue using content-led growth and performance campaigns (14.2x ROAS). Created developer-focused learning content to nurture leads and enable technical upskilling.
Education
Degrees, certifications, and relevant coursework
Abhinav hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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