Priya Lamba

I am a GTM and demand generation marketer with experience launching SaaS products and scaling multi-channel campaigns across North America and APAC. I collaborate cross-functionally with Sales, Product, Marketing, and Customer Success to define positioning, segmentation, and value propositions.

I build automation and agentic systems using tools like HubSpot, Zapier, and enrichment APIs to reduce manual SDR tasks and improve outreach velocity. I design experimentation frameworks and structured campaign tracking to test messaging, cadence, and intent signals.

My hands-on execution includes scaling outbound from 3K to 50K+ daily sends, creating 30+ custom sequences, booking 1000+ C-level meetings in a year, and managing recurring webinar and event programs that boost follow-up and meetings. I also run LinkedIn ads and retargeting with low CPLs and real-time dashboards for campaign visibility.

I prioritize measurable growth, conversion optimization, and operational efficiency, bringing a data-driven, test-and-learn ethos to demand generation and field marketing initiatives.