Anna Zlydenna

I’m a marketing leader who thinks in funnels but feels in stories—because the best marketing for an education product is when students don’t feel sold to, they feel understood. I’ve worked founder-adjacent, owned budgets, built teams, and shipped strategy end-to-end.

At ArhViz School, I owned full marketing strategy for an English-language B2C education brand, from first click to course completion. I built and optimized sales funnels (landing pages, email sequences, offer structure, and CRO) and ran paid acquisition on Meta & Google, achieving 3% CTR on cold audiences and 5% on remarketing. I also planned budgets using ROMI, CAC, and payback projections, while developing messaging and tone of voice for English-speaking markets.

As a Content Manager and Team Lead, I built content strategy and brand voice from scratch for a B2B e-commerce photography service, managing copywriting, design, social, and a UGC creator pipeline. I led SEO toward page-one rankings, improved email lifecycle performance to 40–70% open rates, and implemented workflow documentation to reduce production bottlenecks. In my current role, I own retention content strategy for a B2C fitness & nutrition app—creating scripts, guides, and programs with the product and design team to reduce churn and extend subscription longevity.