Suzann Zappolo
@suzannzappolo
Dynamic product development and marketing professional in consumer goods.
What I'm looking for
I am a seasoned professional with a dynamic career in product development and marketing, particularly within the consumer packaged goods sector. My expertise lies in shaping and directing marketing strategies, product development, and brand management to create significant brand value and drive revenue growth. I have a proven track record of leveraging consumer insights and financial acumen to translate strategic brand visions into targeted campaigns that resonate with consumers.
Throughout my career, I have successfully managed the product development process for a wide range of licensed and in-house brands, collaborating with cross-functional teams to ensure quality and efficiency. My experience includes leading product development for over 100 seasonal plush items at Just Play Products, where I played a pivotal role in enhancing the company’s presence at major retailers. I am passionate about building sustainable relationships with manufacturers and licensors, ensuring brand integrity while meeting market demands.
Experience
Work history, roles, and key accomplishments
Director of Seasonal Plush Product Development
Just Play Products
Jan 2024 - Jul 2024 (6 months)
Led product development for over 100 seasonal plush items for a major international toy manufacturer. Enhanced seasonal presence at key retailers by creating exclusive items and improving margins.
Director of Product Development and Marketing
Buzz Bee Toys
Jan 2011 - Jan 2024 (13 years)
Managed product development and marketing for a manufacturer of water and dart blasters. Improved online presence and streamlined product development processes.
Senior Director of Product Development
Creative Designs International
Sep 2009 - Apr 2011 (1 year 7 months)
Led a 15-person team in product development for a major toy designer. Implemented tracking systems to enhance efficiency and authored training manuals for junior staff.
Associate Brand Manager
Mattel
Jan 2001 - Jan 2003 (1 year 11 months)
Managed advertising and promotional strategies for Tyco Radio Control brand. Oversaw commercial shoots and contributed to winning Family Fun Toy of the Year.
Associate Program Manager, Doll and Plush Division
The Franklin Mint
Jan 1999 - Jan 2000 (11 months)
Managed product development and marketing for the Doll and Plush portfolio, ensuring consumer satisfaction through cross-functional collaboration.
Education
Degrees, certifications, and relevant coursework
Villanova University
Master of Business Administration, Business Administration
Drexel University
Bachelor of Science, Design & Merchandising
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Skills
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