Bryan Cabrera

Managed softlines licensing business across Universal portfolio : Shrek, Minions, Amblin, Universal Monsters/Horror, etc.

Led negotiations for new agreements and renewals, identifying brand and product
trends to forecast business growth and optimize deal terms.

Collaborated cross-functionally with product development, marketing, and logistics to
execute strategic line planning and marketing init

• Coordinate product launch strategies for Pop Your Style program at Target, supporting licensing, Industrial Design & Sales through ideation & selection of product categories with effective IP’s/Brands.
• Conduct market research to identify key trends within the collectibles providing competitive insights, consumer preferences, etc. Ensuring collectible product lines remain innovative and releva

• Manage plan cycle for all POP Vinyl & POP Vinyl development with all licensors & internal
partners. Inclusive of slots & rational kick off meetings, exclusive conversations with retailers,
creative download, monthly sales product offering presentations, etc.

• Create and implement fandom strategies and implement 3-year growth plan to diversify &
amplify POP awareness through new

Licensed marketing and product development across all brands for hardline categories: Costume, Seasonal, Sporting Goods (Non-Wheels) and Pet.

Worked as Senior Project Coordinator at Mattel, Inc..

• Coordinates retail presentations, including marketing materials and samples
• Manages all communication between licensee and licensor regarding approvals, product samples, style guides, line lists and marketing commitments
• Creates and updates category product information, including product line lists, wholesale and retail pricing, retail placement and packaging dimensions
• Conducts competitiv

• Submit asset request for internal and external creative groups for concept art/character art, packaging, toy mechanics, etc.
• Complete trademark clearances for all upcoming Disney Junior Boy's line
• Update and request character voice/talent on sound grid system for any Disney Junior Boy line featured toys
• Review with licensee's current products for approvals, modifications, etc.
• Attend con

• Assist in coordinating all assets in regards to all PVC products, packaging and website updates (product specs, photography, copies, etc.)
• Collaborate closely with Hong Kong product engineers to ensure concept phase and production
phase align and all PVC items are correctly constructed.
• Develop innovative ideas and concepts based on global PVC brands along with consumer and market trends
•

• Create Tech Packs for overseas/domestic items and assure they coordinate with final mill quote sheets
• Create and ensure packaging for all items meets clients requirements
• Ensure retail products pass on all testing fields and enforce factory evaluations as required by accounts
• Approve preproduction same and production sample, provide production sample for U.S. cut & sew team and keep librar

• Make appropriate recommendations in collaboration with peer teams on matters pertaining to specs, pattern, construction methods and techniques to improve fit, balance, and overall quality items.
• Execute tech packs from concept to PP/TOP of assigned and additional product classifications as directed. Track and bring resolution to all item tests.
• Communicate with vendors regarding fit, specs,

• To assist with the planning and organization of products/samples for shows/exhibitions.
• To co-ordinate all in-product literature including language translations, product labeling, bar coding and packaging design, ensuring their accuracy, to deadline.
• To assist with all product specification and set up details, cross checking and clarifying product detail with factories.
• To provide timely a

• Focuses sales efforts by studying existing and potential volume of dealers.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

Pursued an Associate's degree in Product Development, gaining foundational knowledge in product design and development processes.