Open to opportunities

Laura Wells

@laurawells

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Director of Product Management driving executable product lifecycles, cost control, and cross‑functional alignment.

United States

Message

What I'm looking for

I seek a leadership product role where I can drive end‑to‑end product lifecycle execution, scale standardized processes, partner cross‑functionally, and deliver measurable portfolio and P&L improvements.

Strategic operations and product development leader with 24+ years of experience aligning market opportunity to operational capability. I partner across teams to turn complex ideas into structured, executable plans that drive measurable results. Known for bringing clarity, consistency, and forward momentum to cross-functional initiatives, I help organizations strengthen portfolio performance while building scalable processes that last. Trusted by executive leadership and stakeholders alike, I lead with discipline, collaboration, and a steady focus on long-term growth.

Experience

Work history, roles, and key accomplishments

Director of Product Management

TOPS Products LLC

Jan 2013 - Oct 2025 (12 years 9 months)

Owned full product lifecycle and NPD, establishing standardized specification systems and processes that improved speed-to-market and cost efficiency; led private-label and branded strategies for major retailers and executed national retail display programs across 1,500+ locations.

Product Lifecycle Management New Product Development Cost Specification Development Process Standardization

Senior Product Manager

TOPS Products LLC

Jan 2011 - Jan 2013 (2 years)

Led global specification development and SKU consolidation, streamlining operations by consolidating 350+ SKUs and supporting rebranding and major private-label integrations.

Specification Development SKU Rationalization Change Management

Product Manager

TOPS Products LLC

Jan 2007 - Jan 2011 (4 years)

Executed promotional programs and sales training that moved $570M+ of excess inventory, served as product spokesperson, and developed operational training materials for AS400/mainframe reporting.

Sales Training Inventory Management Product Marketing Reporting Systems Cross Functional Communication