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SASHA REID

@sashareid

I build consumer product brands, go-to-market plans, and sales growth across major retailers.

At Marsala Manufacturing, I lead product development and merchandising for 4,500+ products annually, from concept and design through materials, pricing, quality assurance, research, and data analysis. I create go-to-market plans for products distributed through Macy’s, Kohl’s, JCPenney, Amazon, and Meijer, helping grow sales by 250%+ from $2M to $5M+.

I’ve also led multi-million-dollar product and brand businesses at Haskell Jewels and buying and product operations at Sawmill Creek Shops. Across consumer products, e-commerce, pricing, forecasting, and team leadership, I build products and retail strategies that drive growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Product Development & Merchandising / Sr. Product Manager

Current

Marsala Manufacturing

Aug 2018 - Present (8 years 1 month)

Oversee product development for 4,500+ products annually, including concept, design, materials planning, pricing strategy, QA, research, and data analysis. Create strategic Go-To-Market plans for products distributed across major retailers and manage a global team across 10 locations.

Product Development Merchandising Go To Market Strategy Pricing Strategy Quality Assurance Data Analysis Team Leadership KPI Tracking Budget Management

Buyer & Product Operations Manager

Sawmill Creek Shops

Jan 2014 - Aug 2018 (4 years 7 months)

Led forecasting, planning, purchasing, and pricing strategy for annual spend between $750K - $1M. Managed sales and customer experience team of 10 and created annual open-to-buy plan and budget.

Forecasting Planning Purchasing Pricing Strategy Team Management Open To Buy (OTB) Planning Budgeting Visual Merchandising Social Media

Product Manager / Brand Manager

Haskell Jewels

Jan 2013 - Jan 2014 (1 year)

Oversaw product development cycle for $50M+ new/existing business in 1,160 stores across the U.S. Led sales growth strategy for new products resulting in increase from $16M to $20M+ within 1 year.

Product Development Brand Management Sales Strategy Team Leadership Quality Control

Product Development / Brand Manager, Sales & Production Coordinator

Haskell Jewels

Jul 2007 - Jan 2013 (5 years 6 months)

Managed a multi-million-dollar wholesale division business to develop, manage, and deliver products for key accounts including Macy's, JCPenney, Lord & Taylor, QVC, Amazon, and Sears.

Product Development Brand Management Sales Coordination Production Coordination Wholesale