Looking for a job

Nathan Jaynes

@nathanjaynes

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I build global health and CPG products from roadmap through launch.

United States

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What I'm looking for

I'm looking to lead product, brand, and go-to-market strategy for consumer-focused health, wellness, or CPG products, using market data, cross-functional leadership, and end-to-end ownership to build category-defining launches.

I've led product development, brand strategy, and global launches for Bucked Up, ASEA, USANA Health Sciences, PUGS Inc., and Nature's Sunshine Products. At Bucked Up, I owned the product roadmap, P&L, pricing, and launches for RTDs, protein shakes, and dietary supplements.

Across 15+ years in health, wellness, and CPG, I've brought consumer-led products to market across international regions, including a USANA convention launch that generated more than $900,000 in its first three months. I combine product lifecycle management, market intelligence, regulatory support, and cross-functional project leadership to build relevant products and brands.

Experience

Work history, roles, and key accomplishments

Senior Brand Manager - CPG

Bucked Up

Nov 2020 - Oct 2025 (4 years 11 months)

Owned full product roadmap and led development/launches of RTDs, protein shakes, and new dietary supplement SKUs; managed P&L and pricing strategy. Directed POS development and tracked market trends to inform growth strategies.

Product Roadmap New Product Development P&L management Pricing Strategy Project Management Regulatory Compliance Market Research Competitive Analysis Cross functional Leadership POS Development

Director of Product Development

ASEA

Oct 2017 - Nov 2020 (3 years 1 month)

Led ideation-to-launch process for new product lines across 13 international markets, coordinating regulatory, creative, sales, and supply-chain teams. Partnered with third-party vendors on custom bottle design and managed cross-functional launch timelines.

Product Development Project Management Regulatory Compliance Cross functional Leadership Go To Market Strategy Vendor Management Data Analysis Marketing Collateral

Product Marketing Manager – Shakes, Bars & Weight Loss Category

USANA Health Sciences

Jun 2013 - Oct 2017 (4 years 4 months)

Managed company's second-largest revenue category and led cross-functional team to launch new line under aggressive deadlines. Created global marketing collateral, competitive analyses, and long-term product roadmaps.

Product Marketing Category Management Cross functional Leadership Marketing Collateral Competitive Analysis Product Roadmapping Launch Management

Category Manager – CPG

PUGS Inc.

Dec 2009 - Jun 2013 (3 years 6 months)

Managed top-performing consumer packaged goods product line generating 60% of total company revenue. Expanded portfolio into underserved niches by sourcing and coordinating with overseas manufacturers.

Category Management P&L management Budgeting Marketing Strategy Vendor Management Data Analysis Sales Tracking