Brittany Bothwell

I’m a results-driven product and licensing professional focused on market research, product strategy, and end-to-end lifecycle management. I combine creativity with strategic thinking to build innovative, consumer-driven products that strengthen brand performance and support sales growth.

In my recent role, I delivered a “Be Happy Box” that achieved a 100% sell-through rate alongside the Peanuts 75th Anniversary campaign, and I analyze post-launch performance across major retail accounts to recommend optimizations. Previously, I led product launches that drove significant growth, including a 300,000-unit increase from the “Laguna” launch and contributions that supported over $10 million in annual revenue.

I’m known for leading cross-functional teams and executing go-to-market strategies with strong organization and attention to detail. I manage product lifecycles through demand forecasting and inventory control, partner with key licensors, and coordinate with 10+ overseas suppliers to ensure timely, cost-effective production and dependable delivery.