Haley Martinson
@haleymartinson
Product development leader driving D2C/B2B launches with vendor and project management expertise.
United StatesWhat I'm looking for
I am a product development professional with 8+ years of experience leading end-to-end development for D2C and B2B channels. I take a hands-on approach across sampling, costing, specification management, and cross-functional collaboration to bring products to market.
At Society6 & DenyDesigns I led product development for 50+ new products, owned imagery creation workflows, and coordinated engineering, marketing, merchandising, sales, and external vendors. I supported merchandising and marketing with ideation and competitive testing while managing sampling, costing, and specifications.
Previously I managed sleepwear and intimates development at Kohl’s, reducing sample waste through a vendor tiering system and applying sales-history analysis to right-size inventory. I helped launch a custom framing program that produced an initial PO exceeding $700K and led quality and cost-improvement initiatives for top-volume products.
I hold a B.S. in Retail Merchandising and Management with a concentration in Buying and Product Management and a minor in Business. I thrive on improving product quality, optimizing costs, and building strong vendor relationships to deliver outstanding products and commercial results.
Experience
Work history, roles, and key accomplishments
Physical Product Associate Manager
Society6 & DenyDesigns
Apr 2025 - Present (6 months)
Lead end-to-end product development for 50+ new products and variants, managing cross-functional teams and external vendors while owning imagery creation and PDP asset workflows to support D2C and B2B channels.
Sr. Product Development Specialist
Society6 & DenyDesigns
Nov 2020 - Apr 2025 (4 years 5 months)
Managed product launch calendars, sampling, cost negotiations and vendor relationships; helped launch a custom framing program generating an initial PO over $700k and led cost/quality initiatives across top volume products.
KOCoordinated development between vendors, buying, marketing and design for women's sleepwear, reduced sample requests by 16% via a tiered vendor process and used sales analysis to right-size inventory.
Assistant Buyer
Bon-Ton
Feb 2018 - May 2018 (3 months)
Supported assortment planning, vendor partnerships, sample collection and financial planning for sleepwear and robes while overseeing department marketing and merchandising.
TCCoordinated vendor communication, sample processes and market research across Seasonal and Toys departments; designed an ornament later sold at Disney Parks and Disney Store.
Senior Buyer & Visual Merchandising Intern
The Niche
Jan 2016 - Dec 2016 (11 months)
Led buying and visual merchandising for a student-run retail store, improving sales by 20% through revised purchasing, marketing and merchandising strategies.
TCSupported retail merchandising operations at Disney's Hollywood Studios, maintained show-ready selling floors and cross-trained across package management, sewing and store operations.
Education
Degrees, certifications, and relevant coursework
UWUniversity of Wisconsin–Stout
Bachelor of Science, Retail Merchandising and Management
2012 - 2016
Completed a Bachelor of Science in Retail Merchandising and Management with a concentration in Buying and Product Management and a minor in Business.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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