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Haley Martinson

@haleymartinson

Product development leader driving D2C/B2B launches with vendor and project management expertise.

United States
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What I'm looking for

I seek a hands-on product development role where I can lead cross-functional teams, optimize product quality and cost, and grow vendor partnerships in a collaborative, results-driven culture.

I am a product development professional with 8+ years of experience leading end-to-end development for D2C and B2B channels. I take a hands-on approach across sampling, costing, specification management, and cross-functional collaboration to bring products to market.

At Society6 & DenyDesigns I led product development for 50+ new products, owned imagery creation workflows, and coordinated engineering, marketing, merchandising, sales, and external vendors. I supported merchandising and marketing with ideation and competitive testing while managing sampling, costing, and specifications.

Previously I managed sleepwear and intimates development at Kohl’s, reducing sample waste through a vendor tiering system and applying sales-history analysis to right-size inventory. I helped launch a custom framing program that produced an initial PO exceeding $700K and led quality and cost-improvement initiatives for top-volume products.

I hold a B.S. in Retail Merchandising and Management with a concentration in Buying and Product Management and a minor in Business. I thrive on improving product quality, optimizing costs, and building strong vendor relationships to deliver outstanding products and commercial results.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Wisconsin–Stout logoUW

University of Wisconsin–Stout

Bachelor of Science, Retail Merchandising and Management

2012 - 2016

Completed a Bachelor of Science in Retail Merchandising and Management with a concentration in Buying and Product Management and a minor in Business.

Tech stack

Software and tools used professionally

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Haley Martinson - Physical Product Associate Manager - Society6 & DenyDesigns | Himalayas