Suvendu Samanta

I’m a results-driven Growth & Retention Marketer with hands-on experience designing customer lifecycle programmes, CRM campaigns, and paid media strategies that deliver measurable ROI. I grew a dormant customer reactivation programme to 61% open rates and 15% reactivation in Month 1, and I built paid media that outperformed typical benchmarks.

In my current role, I’ve engineered a Black Friday Meta campaign delivering 477K views and 36K engagements on ~$118 spend (11.5% engagement rate vs. 1–3% industry average). I also manage CRM and messaging budgets, run WhatsApp retention journeys, scale Meta awareness and acquisition campaigns, and support ongoing optimization with audience segmentation, A/B testing, and analytics—so retention frameworks and growth loops can perform at scale.