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faiz mohammad

@faizmohammad1

Retention marketer at Bewakoof who executed 40M+ WhatsApp and 300M+ email communications and achieved its highest-ever CRM revenue.

India

Message

At Bewakoof, I managed marketing campaigns end to end, from strategy and conceptualization through execution and performance analysis. I executed 40M+ WhatsApp and 300M+ email communications and achieved the highest revenue through multiple channels in the company’s history.

I implemented two-way WhatsApp campaigns and AMP email, and used audience segmentation, personalization, and A/B testing to optimize lifecycle marketing. At Swiggy, I managed high-budget digital campaigns and prioritized experiments to improve customer engagement and retention.

Experience

Work history, roles, and key accomplishments

Senior Executive - Retention Marketing

Bewakoof

Oct 2024 - Jul 2026 (1 year 9 months)

Managed end-to-end marketing campaigns from strategy to execution and performance analysis. Executed 40M+ WhatsApp and 300M+ Email communications, achieving the highest revenue through multiple channels in company history.

CleverTap Limechat Branch Kwikpass Qlik Sense Meta Looker WhatsApp Marketing Email Marketing A B Testing Audience Segmentation Funnel Optimization

Senior Digital Marketing Executive

Swiggy

Sep 2023 - Dec 2023 (3 months)

Managed high-budget digital marketing campaigns focusing on customer engagement and retention. Led prioritization of experiments and optimized push notifications, email, and WhatsApp campaigns using various tools.

CleverTap Gupshup Snowflake Appsflyer Push Notifications Email Marketing WhatsApp Marketing Experimentation Audience Segmentation

Digital Marketing Manager

Talentplace.ai

Jun 2022 - Sep 2023 (1 year 3 months)

Developed and executed content marketing strategies to improve search rankings and drive organic traffic. Executed high-performing ad campaigns on Meta Business Suite, Instagram, and LinkedIn, and collaborated with influencers.

Content Marketing SEO Meta Business Suite Instagram LinkedIn Influencer Marketing MoDash Campaign Management

Social Media Executive

EVORA

Dec 2021 - May 2022 (5 months)

Organized social media calendars, monitored coverage, and handled the Facebook ad campaign process. Constantly updated and optimized campaigns to align with clients' interests.

Social Media Management Facebook Ads Campaign Optimization

Digital Marketer

NamasteyNFT

Jan 2022 - Mar 2022 (2 months)

Part of the digital marketing team for Discord of NamasteyNFT. Maintained and organized social media handles, ensuring consistent engagement and content delivery.

Digital Marketing Social Media Management Discord Content Delivery

Social Media Manager

PTE Universe

Oct 2021 - Dec 2021 (2 months)

Handled Facebook ad campaign process and managed international client accounts. Developed content strategies to maintain and grow the company's online presence.

Social Media Management Facebook Ads Content Strategy Client Management