Pratibha Sarda
@pratibhasarda
Data-driven marketing professional delivering measurable engagement, sales uplift, and CRM-led growth.
IndiaWhat I'm looking for
I am a marketing professional with 4+ years of experience delivering integrated campaigns, CRM-driven engagement, and regional activation across automotive, retail, and e-commerce contexts.
I have executed 360° campaigns and localized promotions that drove a 25% increase in regional customer engagement, a 15% uplift in regional sales, and improved campaign ROI by 15% through performance tracking and analytics.
I have hands-on experience with HubSpot CRM, Google Analytics, segmented email marketing, and lifecycle workflows, producing results such as a 20% increase in engagement from targeted email campaigns and consistent operational improvements in partner performance.
I collaborate cross-functionally with sales, agencies, and operations to translate field insights into localized promotional strategies, and I focus on data-backed decision making to improve conversion, satisfaction, and revenue outcomes.
Experience
Work history, roles, and key accomplishments
Customer Engagement Manager
Entain
Nov 2024 - Sep 2025 (10 months)
Executed localized promotional campaigns that improved customer satisfaction scores by 10% and analyzed behaviour trends to refine in-store marketing effectiveness.
Retail Associate
Primark
Jun 2024 - Jun 2025 (1 year)
Executed brand-led visual merchandising and in-store activations contributing to an average 2% month-on-month sales uplift.
Student Ambassador
Cranfield University
Mar 2024 - Sep 2024 (6 months)
Managed segmented email campaigns via HubSpot, achieving a 20% increase in engagement and supporting lead nurturing workflows to improve prospect conversion.
Junior Marketing Coordinator
Tata Motors
Nov 2021 - Jan 2023 (1 year 2 months)
Executed 360° integrated marketing campaigns driving 25% regional engagement and coordinated trade marketing and product launches that contributed to a 15% uplift in regional sales.
Managed seller dashboards for NA marketplace maintaining a 65+ performance index, identified operational gaps and implemented data-backed recommendations to improve partner compliance and efficiency.
Education
Degrees, certifications, and relevant coursework
Cranfield University
Master of Science, Strategic Marketing
2023 - 2024
Grade: 2:1
Activities and societies: Student Ambassador — managed segmented email marketing campaigns via HubSpot and supported lead nurturing workflows.
Completed an MSc in Strategic Marketing with a 2:1, focusing on strategic marketing, CRM, and campaign analytics.
BMCC, Pune University
Bachelor of Business Administration, Marketing
2016 - 2019
Grade: First Class
Earned a BBA in Marketing with First Class, covering marketing strategy, brand management, and integrated campaigns.
The Bishop's Junior College, Pune
ISC (Commerce), Commerce
2014 - 2016
Grade: 88%
Completed ISC (Commerce) with an 88% score, focusing on commerce subjects relevant to business and marketing.
Availability
Location
IndiaAuthorized to work in
Job categories
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