Varsha sharma

I’m a Growth-focused Lifecycle & CRM Marketing specialist with 3+ years of experience translating customer insights into actionable growth loops that drive retention and acquisition across B2B and fintech.

I plan and execute full-funnel lifecycle strategies—onboarding, activation, retention, win-back—using churn signals, milestones, cohort analysis, and KPI dashboards to tie campaign work directly to LTV targets and business KPIs.

Most recently, I managed omnichannel lifecycle orchestration on Gupshup (WhatsApp API) and Firebase, architected personalized onboarding and win-back campaigns, and helped achieve a 25% improvement in enterprise client retention across cohorts. I also scaled B2B LinkedIn to 17K+ followers, automated content workflows with Make.com (cutting production time by 40%), and delivered integrated AEO/GEO/SEO/SEM tactics to support acquisition.

Earlier, I built “Growth Loop 2.0” on WebEngage + Make.com—covering lifecycle segments, personas, and behavioral nudges from sign-up to first investment—reducing mid-funnel drop-off by 20% and improving retention by 15%. I’ve also led omnichannel automation across WebEngage, Firebase, Karix, and Zoho Campaigns, co-created co-marketing with ClearTax, and optimized ROAS through data-driven experimentation and A/B testing.