SAIKAT DUTTA
@saikatdutta1
Strategic Growth Marketing and CRM Professional with 6+ years of experience scaling revenue, user engagement, and retention across E-Commerce.
IndiaWhat I'm looking for
At Myntra, I architect CRM lifecycle strategy across Email, Push, and WhatsApp for 50M+ users, delivering a 25% revenue increase and 40% session growth through automated, behavior-driven journeys.
I've deployed CatBoost ranking, predictive RFM/LTV models, and adaptive routing to lift GMV, improve ROAS, reduce margin burn, and generate incremental revenue. I also built a GenAI-powered creative automation workflow supporting 250+ daily campaigns.
Previously at Internshala, I led the Student Partner program and a six-person team, managing a ₹1.5 Cr P&L budget while driving 1.5X year-over-year revenue growth and ₹1–1.5 Cr in annual direct revenue.
Across e-commerce and ed-tech, I use CRM, experimentation, analytics, and gamification to improve acquisition, activation, engagement, and retention.
Experience
Work history, roles, and key accomplishments
Architected CRM lifecycle strategy across Email, Push, and WhatsApp, driving revenue and session growth. Deployed AI ranking models and GenAI tools to optimize campaigns and improve efficiency.
Senior Associate – Digital & Growth Marketing
Internshala
Aug 2020 - Apr 2023 (2 years 8 months)
Led the Internshala Student Partner program, driving revenue growth and managing a significant budget. Directed multi-channel CRM campaigns and improved user acquisition and activation.
Education
Degrees, certifications, and relevant coursework
University Institute of Engineering & Technology, Panjab University
Bachelor of Engineering, Electronics and Communication Engineering
2016 - 2020
Bachelor of Engineering in Electronics and Communication Engineering from University Institute of Engineering & Technology, Panjab University, completed in 2020.
Coursera
Grow with AI: Your AI-driven Growth Marketing Strategy, Growth Marketing
Completed the 'Grow with AI: Your AI-driven Growth Marketing Strategy' certification on Coursera.
Macquarie University
Excel Time Series Models, Regression Models & Judgmental Models, Data Analysis
Completed Excel Time Series Models, Regression Models & Judgmental Models certification on Coursera.
University of Colorado Boulder
Introduction to Data Analytics for Business, Data Analytics
Completed Introduction to Data Analytics for Business certification on Coursera.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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